Disasters bring out the best and worst in us. I witnessed some amazing displays of compassion and humanity and some abysmal behaviors that one can only cope with by completely ignoring them and putting our faith in our better selves. The same can be said for marketing. There’s the good, the bad and the just plain abysmal. It doesn’t take much to find examples of each in the days following a natural (or even man-made) disaster. One hardly has to look further than one’s Twitter stream or email inbox. Here are a few things I noticed about business, marketing and people in the week or so after the hurricane. I hope they will inspire the better self in you to be more like the heroes of these stories.
As Sandy really began to wreak havoc on the Jersey Shore, and I wanted to know what was happening with family and friends in specific communities and neighborhoods, I became glued to Facebook. This is where people were sharing information. Before you use Facebook for business, think about how you use Facebook as a real person and think about what really matters to people.
I can’t stand negative political advertising. I can’t stand the distortions of the truth. The overly dramatic exaggerations. The flat out lies. The bitterness and divisiveness.But the deception isn’t the scariest about negative political advertising. Get in on the debate about negative advertising and take a lesson about honesty when it comes to your business dealings.
In light of this week’s attack on Zappos’ customer database, it’s a good idea as a consumer to revisit your online security and as a business to revisit that of your customers. Instead of losing sleep over the possibility of stolen information, just know that one day, it may happen to you. The best thing you can do is be prepared and be smart. Here are a couple of security measures you can take right now.
You may have seen JCPenney’s name in recent news, and not because of their selection of comforters or array of women’s shoes. But if you haven’t, they’ve recently been… shall we say… smacked down by Google for gaming the system and gaining an artificially high rank in search results for a plethora of generic and highly competitive keywords.
Meet Google. The noun that became a verb. The world’s favourite search engine, and the company whose motto is “Don’t be evil…” (From the Hungry Beast)