The Marketing Magazine For Smart Businesse
In light of this week’s attack on Zappos’ customer database, it’s a good idea as a consumer to revisit your online security and as a business to revisit that of your customers. Instead of losing sleep over the possibility of stolen information, just know that one day, it may happen to you. The best thing you can do is be prepared and be smart. Here are a couple of security measures you can take right now.
Every time Facebook sneezes, the entire Web ecosystem bursts into flames. Everyone laments the end of privacy, whines, complains, and then goes back to using Facebook. The fact is that we, as people, hate change. Facebook knows this and doesn’t care, because Facebook also knows that we, as people, adapt to change.
We all know that the Anthony Weiner “hack” was not a hack but just another politician pulling off the scandal du jour. But it’s worth tackling the issue of privacy and security anyway, because it’s huge. And everywhere. And never in a good way.
You may have seen JCPenney’s name in recent news, and not because of their selection of comforters or array of women’s shoes. But if you haven’t, they’ve recently been… shall we say… smacked down by Google for gaming the system and gaining an artificially high rank in search results for a plethora of generic and highly competitive keywords.
As part of an initiative to educate business owners before they get hooked, suckered or bamboozled by the unethical or the incompetent, we offer tips and “thinking points” in local publications. “The Dark Side of SEO” was featured in the Holmdel Journal.
