Is Van Damme’s Volvo Video Worthy Of The Hype?

Is Van Damme’s Volvo Video Worthy Of The Hype?

I’ve seen a lot of praise heaped upon the Volvo Trucks video featuring the “Epic Split” by Jean Claude Van Damme. Personally, I had two flashbacks. First, I pictured Van Damme’s torturous martial arts training in the movie Bloodsport. This was my introduction to the...
Why Do We Trust Seth Godin?

Why Do We Trust Seth Godin?

Don’t misunderstand, I’m not questioning his credibility. Hearing Seth Godin, author of numerous business bestsellers, speak last week about “Thriving in a Post Sandy Business World,” I was impressed. I’m asking: What makes him so effective? He didn’t say...