Most people have a general idea of what they want their site to accomplish, but that’s not the same as knowing how to do it. You would never buy a couple of 2x4s and a hammer and start building a house without an engineering blueprint.
Myth: I Know What I Want For My Website, So Let’s Skip The Planning Phase And Save Some Time And Money.
March 17, 2010 By
Myth: I Already Have A Brochure So I Can Put The Same Content Up On My Website
March 7, 2010 By
Web copy and brochure copy may be crafted around the same message, but the execution of that message is entirely different for web and print. Considerations such as space, readability, search friendliness and audience expectations come into play. Make sure you know the differences and play to the strengths of each medium.
Myth: My IT Department Can Build My Company’s Website
March 6, 2010 By
Although a good website uses technology to create a positive experience for visitors and a profitable one for your business, you would not expect your IT department to develop your site any more than you would expect it to develop brochures or business cards. Here’s the reality behind IT technology vs. web technology.
