If you have a kid, know a kid or have ever been a kid (hard to remember sometimes, isn’t it?) then you know that those precious and terrible twos require the most effort from an adult brain. Two year olds never tire of asking, “Why?” and they do it with sincerity and enthusiasm. I often wonder when we stop asking why – or maybe the more pertinent question is why we stop asking why – and simply accept and move on. But if you question your marketing goals, motivations and assumptions, you might just find out that you could be saving a lot of time and money and uncovering ways to do things not only better, but smarter. Join me on a journey into the whys of marketing to see how your reasons hold up.
