A new year is almost upon us and based on many years in the business of marketing, I see a scenario playing out that I’ve seen year after year: businesses will fail to get on board with an integrated marketing plan and instead languish in inertia, moving forward by inches or not at all when they could be taking advantage of the web, search and social to make leaps and bounds. Here are some of the common and self-defeating excuses people make and how you can think about conquering them.
What are YOU thankful for this year? Although we like to be grateful all year long, this is as good a time as any to count some of those blessings. Here we share some thoughts from a variety of marketers and business owners about things that they’re particularly grateful for this year. Come read and be inspired, then share your own!
This isn’t a political post. Take it tongue-in-cheek and let’s get to the heart of the matter: politics can ruin your business, or make it seriously difficult to win over customers. Big brands see the repercussions every day. For small companies, wearing your politics on your sleeve can be even worse. Here’s why and what I think a better alternative would be.
What does it mean to be an entrepreneur? To own and manage a small business? It can mean different things to different people but one thing is certain. No successful business person ever looked at a task and said, “That’s not my job.” The truth is, we wear many hats. And sometimes our employees must, too. If you want a healthy business culture, here’s something to consider about the reality of your job descriptions.
While children everywhere wait for Santa Claus, businesses do something a little bit different: they wait for Marketing Santa, the cuddly-but-ineffective bearer of new-year marketing plans that so often get dropped down chimneys and onto desks. If you’re tired of half-baked plans that never seem to get you where you want to go by the end of the year, take heart. Here are suggestions for evaluating where you’ve been and figuring out where you want to go. And if you’re still stuck, we’re offering free 30-minute consultation from now until the end of the year. Read more to get your creative juices flowing and to find out how to get in on our 30-minute deal.
Pain sucks. Yes, pain can make us stronger, it’s a necessary part of life, yada yada yada. But let’s be honest. Nobody likes pain, whether it’s emotional, physical or mental.
It’s in our nature as human beings to avoid pain and seek pleasure whenever possible. Not every instance of pain revolves around a life and death situation. One person who’s headed for a messy divorce could be stressed about finding an attorney. Another person could just be annoyed about not being able to find good sushi. Find out how you can capitalize on this powerful motivator
One of the toughest challenges in business is to make sure that your clients understand your products and services the way you do. We try to explain things… we put them in writing… we have meetings and set goals and expectations… but somewhere along the line, things crack and maybe even fall apart. Why? And more importantly, how can we fix it? Here are my thoughts on those questions. I’d love to hear yours, too.
This post has been repurposed from a recent email that so many people loved and related to that we decided to share it again on our site. It’s all about how waiting for things to be perfect or “right” or even “better” is a recipe for failure. If you haven’t read it yet, it’s time! What are you waiting for? And even if you have, I want you to stop by and leave me a comment to let me know what task, what project, what bit of marketing or business idea you’re NOT doing. And I want to help you get it done, warts and all!
Are you married? Paired up? Ever been on a date? Then you know the difference between your “ideal person” and the one you’re with. The truth is, there’s no such thing as “perfect people” yet we’re so often encouraged to imagine them and seek them out. That can lead to disaster in relationships and business alike. Here are some of the problems with trying to identify your ideal client and an alternative that can help you get a much more realistic – and profitable – picture, instead.
Fear is an incredibly powerful emotion. The fear of failure is cited over and over for why people and businesses don’t execute their powerful ideas to stimulate growth. Fear can be paralyzing. No business can move forward once fear sets in. Here’s my recent encounter with fear and how I overcame it with the help of a friend, and how you can do the same.