The Marketing Magazine For Smart Businesses
It’s been a while since I drew on my mother’s complaints (wisdom) for a blog but in light of recent developments in the social media world and the debate over whether Google+ will kill/steal market share from Twitter and/or Facebook, it seems like a good time to revisit at least one of those social networks.
It turns out that my mother’s attention span maxes out at about ten pages and if she doesn’t get to the end of a product listing, she gives up and goes away. And the sale goes with her. Maybe there was something interesting in those ten pages, maybe not. But we’ll never know because my mother has simply gotten bored and gone away.
This is a periodic series of short tips and tricks with words of wisdom that came directly from my mother. One day it occurred to me that she is our audience. She is our customer. She is the one whose opinion we must heed lest our websites be banished to a state of mediocrity that fails to capture her need for ease, information and enjoyment.
