The week before Thanksgiving, I received two emails within hours of each other, one from Bigstock, the other from Verizon Wireless. I made a purchase within one minute of opening the Bigstock email. The Verizon Wireless email just made me scratch my head. Find out why, and see what you can do to emulate the winner.
How’s your email marketing going? Whether you’re only thinking about how to get started or have been at it for a while and need a push in the right direction, these tips will help to make your email marketing more effective. They’re simple, practical and actionable. You can pick one and add it to your to do list today.
Do you wish your email open rate was higher? Me too! But the fact is, open rate doesn’t matter as much as you might think it does. Those numbers can be deceptive and there are other things that matter more than that single percentage point. Here are two reasons that numbers don’t give you the big picture and what you can be measuring instead.
Email isn’t always the best way to communicate. We’ve become lazy, we expect too much, we deliver too little. There are lots of reasons why email may be sabotaging your business relationships and you may not even realize it because you’ve just become so used to it. Here are some “worst practices” when it comes to business communications and some suggestions for alternatives that can improve your communication skills.
This is the story of a company that ran their email campaigns in-house, but wasn’t getting any feedback, responses or sales. So they contacted us to improve their email marketing campaigns. You’ll be amazed by what we found – and you’ll be glad you read the rest so you can avoid having it happen to you.
Are you a Gmail user? Have you tried out the new tabs yet? However you feel about them as a user, there’s no shortage of businesses worried about how they’ll affect email open rates. There are lots of questions and not enough answers. Like: will my open rate go down? What should I do? How will this affect my marketing? I don’t have all the answers but I have plenty of opinions and even some suggestions that may help you calm the panic and think more clearly about your email marketing. I would love to hear what you think and whether you’ve noticed any effects on your marketing and what you’ve chosen to do about it.
Have you tried out Gmail’s new inbox tabs yet? Love them or hate them, they present a change to the way we think about email and change often comes with frustration and anger – at least until we adjust and then we forget what life was like before. Here’s a fun look at how we often react to change in the digital world and this time it’s all about Gmail tabs.
What’s better when reading about mistakes: the relief of knowing you’re not making them or the chance to get better at what you’re doing? Either way, these ten email marketing mistakes are common and pretty easy to fix without a whole marketing revamp. Find out what they are and if you could use some improving, find out what to do instead.
You know those emails you shoot off to your customers or prospects? The quick hellos, catch-ups, replies and follow-ups? Well, you’re marketing yourself when you do that, even if it doesn’t feel like it. So while you’re busy perfecting those email newsletters, did you ever stop to think that you might be sabotaging your marketing efforts by sounding unprofessional in regular emails? The small details matter! Here are some simple ways to clean up your image so that your emails reflect the true business person you are.
Writing an email newsletter is a challenge. Correction: writing a *good* email newsletter is a challenge. Many companies put together “the newsletter” as part of a marketing schedule but without really considering whether anyone is reading, clicking or caring. Here are some tips to keep your subscribers awake and engaged and to ensure that your efforts are not in vain.