How To Run An Email Campaign, Make Mistakes And Still Win Business

How To Run An Email Campaign, Make Mistakes And Still Win Business

Listen to this episode. http://traffic.libsyn.com/websearchsocial/0027-how-to-run-an-email-campaign-make-mistakes-and-still-win-business.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. Show Notes Today is all email, all the time… but before we get down to business we make a very important announcement: The designation of the official Poet Laureate Consultant In Poetry To The Web.Search.Social Marketing Podcast. Rain down confetti because this is a big one. Our first official poem sent in by a very special fan who inspired us to create this most noble of positions. Then it’s all email all the time. In This Episode We Talk About The results of a recent email test we performed. Why segmenting your email list is important. What segmentation means and how you can go about doing it, even if you have a mess of a list. Plus we read our first official poem and talk about December’s upcoming giveaways so be sure to listen for all the good stuff! Links & Resources Our first official Web.Search.Social poem, brought to you by Melanie Kissell: This is a tale of content curation The new opium of the web nation   The 80/20 rule beats like a drum Here to say it’s dumb, dumb, dumb   Content curation is an empty calorie drink Gulp it down and watch your business sink   The practice itself is deceptive and lazy It’s not good marketing, it’s downright crazy Where To Listen iTunes Stitcher Libsyn Podcast RSS Subscribe below to be notified whenever we publish new content and to stay in the loop on some new podcasts and other fun stuff that’s...
Beer. Guacamole. And Writing A Great Email Marketing Campaign with Mike Brooks.

Beer. Guacamole. And Writing A Great Email Marketing Campaign with Mike Brooks.

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0003-beer-guacamole-and-writing-a-great-email-marketing-campaign-with-mike-brooks.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. Show Notes You’ve probably heard the phrase, “The money is in the list.” But if you still think email marketing is dead and you’re both disappointed and confounded by low open rates (or worse, you don’t know what you open rate is) then today’s podcast episode will set you straight. We talk with Mike Brooks of Nuclear Chowder Marketing about how to write an email that people will open and read. In This Episode We Talk About Why subject lines are so important. Why a 3% or 5% or 10% or even 40% open rate isn’t good enough. How to catch people’s attention so they’ll actually open your email. What NOT to do once you get them to open it. And more great stuff like whether design matters, what to do about colors and fonts and whether it’s ok to “go negative”. Links & Resources Visit Nuclear Chowder Marketing for more great marketing insight Subscribe to the Nuclear Chowder Podcast Sign up to get Mike’s free 9-part email course about how to write a great email subject line Where To Listen iTunes Stitcher Libsyn Podcast RSS Subscribe below to be notified whenever we publish new content and to stay in the loop on some new podcasts and other fun stuff that’s coming up within the next few...
Email Marketing Power Tips: Learn How To Make Your Follow-Up Count

Email Marketing Power Tips: Learn How To Make Your Follow-Up Count

One of the smartest things you can do when it comes to email marketing is not to collect names onto a list and then start sending emails. The smartest thing to do would be to follow up on your emails in a strategic way. And yet so often email marketing stops at collecting names for that list. It can be a hugely wasted opportunity so today I want to share some email follow-up tips that can take you from “ok email marketer” to superstar email marketer. And it’s not even hard to do. All you need is some time to think and plan and you can put together brilliant follow-up emails even if you’re just a beginner. Stop Selling Me Shit I feel compelled to apologize for sounding rude but seriously, just stop selling me shit. If you’re Pier 1 or Yankee Candle, you can sell me shit, preferably with free shipping or a 10% discount. But if you’re a small business, especially a service business, and the only emails I get from you are buy this, sign up for that, watch me here, visit me there, blah blahblah mememe… I’m going to unsubscribe. Let’s just say more than once I’ve signed up for someone’s email list after an event or webinar thinking, “Wow, I like this person! She’s really smart and I’m looking forward to what she has to say!” And what she has to say is, “register for my next webinar buy my book pay a lot of money to see me at some convention” and on and on. That’s incredibly poor follow-up if you ask me....
5 Simple Email Marketing Tests That Can Have A Big Impact On Results

5 Simple Email Marketing Tests That Can Have A Big Impact On Results

You don’t need a marketing degree to try something new or to test out different ideas. And sometimes we get so caught up in what we should be doing that we forget how simple it can be to actually do something. Here are a few things to try with your email marketing so that you can find your own sweet spot between someone clicking the delete button and someone becoming your customer or advocate. Subject Lines There’s no shortage of advice for how to compose an effective subject line. We’ve dispensed our own advice on the topic. You can study the application of power words all day long but unless you try something with your audience you’ll never know what they respond to. We’ve discovered some odd truths in our time, like the fact that the word “free” doesn’t work for us. Sounds like it would be a no-brainer, I mean who doesn’t want something free? Well, not everyone. I suspect that people have been so bombarded by those types of offers that they’re a lot more skeptical than we give them credit for. But you wouldn’t know that unless you tried out different variations when it comes to your own offers. Maybe your audience eats up the word “free”. Maybe they like “offers” but hate “deals”. Play around with the language you use. Try different sentence lengths. See whether statements or questions work best. You can do that with one email campaign by splitting your audience up into groups, each of which sees a different subject line, or you can try it across multiple campaigns to see which...
A Tale Of Two Emails: Why One Got Me To Buy Instantly And The Other Tanked

A Tale Of Two Emails: Why One Got Me To Buy Instantly And The Other Tanked

The week before Thanksgiving, I received two emails within hours of each other, one from Bigstock, the other from Verizon Wireless. I made a purchase within one minute of opening the Bigstock email. The Verizon Wireless email just made me scratch my head. First, a little background. I’ve been a customer of Verizon Wireless – a very happy customer, for the most part – for about 10 years. My smartphone doubles as my personal mobile phone and my main business phone, and my wife and I use a family plan. I use the device predominantly for email, web browsing, talking and texting, using just a handful of apps. I’ve been using Bigstock for a couple of years, almost exclusively for my own marketing materials – blog posts, website pages and social media business pages. I buy photo credit packs as opposed to having a plan that allows me to download a certain amount of images each day. I only offer this background information to show how I use each company’s service and what information is readily available to both email senders. This should also prove that I’m not a bitter customer with an axe to grind. First, Let’s Take A Look At The Subject Lines This is where most email marketing campaigns are won and lost. Here’s the subject line from the Verizon Wireless email: Scott, see what we’re thankful for this year, plus get a head start on gift ideas and holiday apps in this month’s newsletter. For those keeping score, that’s 125 characters. A good rule of thumb for an email subject line is 50 characters. Personalization...
Actionable Ways To Improve Your Email Marketing Right Now

Actionable Ways To Improve Your Email Marketing Right Now

You’re doing email marketing… but are you doing it well? How are those open and clickthrough rates? Do you regularly make sales and start conversations or does your list linger in limbo? Whether you started yesterday or have been engaged in email marketing for years, you may be wondering, “What now?” These are some simple tips that don’t take much effort to implement and they can make a big difference in how successful you are with your email marketing. In fact, why not add a single to-do to your list and promise yourself to try at least one of them today? Rethink Free You’ve probably heard a billion times that you should entice your readers with free offers, downloads, reports and whatnot. I’m here to tell you that sometimes “free” can backfire. I tested this concept with an offer where one version said, “Get this free thing,” and one said, “I’d like to share this with you”. Interestingly enough, the “free” offer essentially tanked compared to the softer “share”. Why? How about I answer that question with another question: When is free really free? If you said, “Never!” You’d probably be right. We are bombarded with free stuff every day. Free whitepapers, free eBooks, free reports and charts and resources and videos and samples and and and. Sometimes they’re pure junk. Sometimes they mean we’re about to get bombarded with even more stuff… usually in the form of ads and solicitations. Sometimes we know there’s an inherent catch – we’ve been there before, we know that the “free week in a gorgeous tropical bungalow!” is really just an extended...