The Marketing Magazine For Smart Businesse
One of the benefits of our digital age is that our options have increased exponentially, whether we’re looking for employment or a new hat. But that benefit comes with a down-side. An abundance of choices stalls our decision making process – and ultimately whatever choice we make, we end up with that teeny voice in the back of our heads that asks whether we should have made a different one.
Last year, a Boy Scout named Donovan, who couldn’t have been more than 11 or 12, knocked on our door and said he was selling popcorn and other treats to raise money for the Boy Scouts and our troops. I expected to see a tattered catalogue, but my jaw dropped when he pulled out his iPad and started to go through his presentation.
I figured I’d share a mere ten of the things that drive me nuts about (quite possibly your) website, in no particular order, so you can see how your site measures up and either congratulate yourself on a job well done, or get to work fixing it. After all, I’m not just a web marketer – I’m a consumer and quite possibly your customer. Impress me. Or at the very least, don’t annoy me!
Your video needs drama. Not that you must stage a Shakespearean drama to sell your product or service. Just understand and solve your customer’s problem, and if you can capture his or her emotions, the viewer is yours. If not, as my editor used to say, “zzzzz!”
Your website may not be sprouting gray hair but it could very well be showing its age in other obvious and not-so-obvious ways. It’s common for businesses to immerse themselves in building a website then “finish” the project and move onto other things.
