To Swear Or Not To Swear: Marketing, The F-Word And Other Language Conundrums

To Swear Or Not To Swear: Marketing, The F-Word And Other Language Conundrums

Listen to this episode. http://traffic.libsyn.com/websearchsocial/0137-blog-to-swear-or-not-to-swear-marketing-the-f-word-and-other-language-conundrums.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. Warning: language ahead! I was originally going to title this article: “Don’t Like My Language? F#@% You.” And even though I’d love to try that as a headline A/B test, I didn’t want this to come across as either confrontational or sensational. The point is not to make a case for “language” in writing but really to explore its effects and why it matters to you, your business and marketing. Language Is What We Make It What is a “bad word”? I bet for most of us, saying something like, “Boy, that pisses me off,” is not particularly rebellious but I know people who find that offensive and distasteful. Others spout the F-word with impunity, about as often as they say “and” or “the”. Does that make one person rude and the other just a regular Joe? Well, that depends on your perspective. And why I said that language is what we make it. Along the way we choose the words that “offend” us and the ones we accept. My dad tells me a story about someone he knew who wouldn’t let any objectionable language cross her lips. So whenever she was angry or emotional she would substitute the word “carrot cake” for a swear word. Stubbed her toe? Carrot cake! Broke a glass? Carrot cake! Electric bill too high? Carrot cake! Sounds funny, but really, carrot cake is quite delicious and should not be disparaged like that. And the question my father...
10 Things I Learned About Content Creation From 100 Episodes Of Podcasting

10 Things I Learned About Content Creation From 100 Episodes Of Podcasting

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0101-blog-10-things-i-learned-about-content-creation-from-100-episodes-of-podcasting.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. It took us a while to get started (thanks, Cynthia Sanchez for the boot in the rear) but some eight months later, after buying a bunch of equipment (thanks, Dino Dogan and Triberr for helping with that), setting it up and connecting eight billion wires (thanks, Chris Curran for making the magic happen), buying even more equipment and not getting on the treadmill nearly enough in the meantime (thanks, Alisa Meredith for being our nag buddy)… we made it to episode 100. Along the way we learned a lot, and not just about knobs vs. sliders, but about planning, promotion, content creation and the audience we do it for. So as we cross the 100th milestone this week, we want to reflect on what we learned so that if you create any kind of content for your business you can take something away to help on your own journey. 1. There’s Always Room For Improvement In the beginning we thought our sound was awesome. And our editing was stellar. We loved our graphics. Then a few weeks went by and we didn’t love our graphics so much. And we thought our sound was a little dull. So we made some changes, learned a few things and thought we did a great job. A few weeks later our graphics started to look… not quite as we wanted. And why were we always breathing into the mic? So we made some more changes. And thought we...
“I’m Writing A Ton Of Great Content But Not Getting Leads. Why?”

“I’m Writing A Ton Of Great Content But Not Getting Leads. Why?”

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0039-blog-im-writing-a-ton-of-great-content-but-not-getting-leads-why.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. This Question Comes Almost Verbatim From The Mouth Of A Prospect I Spoke With Recently. These days it’s hard to read three words without someone telling you that the key to marketing success is to crank out content. Great content. Epic content. And of course, frequent content. So if you’re busily blogging, podcasting and social media-ing but still not getting the leads you want, you may be wondering why you’re investing all that time and effort. You may be discouraged by the whole thing and ready to check out of content marketing entirely. If that’s you – if you’re creating content and not getting results – hang tight. I’ve got a few reasons why that may be happening so that with a few adjustments you can see the success that everyone else seems to be talking about. Great Is Not As Great As You Think It Is When we give birth to words we sort of fall in love with them. Let’s face it: writing is hard. So when those words finally flow from our figurative pens, we pat them kindly then let them fly free into the world to be loved and adored by all. But just because we think something is great doesn’t mean it actually is. We’re inherently biased to think that what we produce is pretty good. For the perfectionists among us, this can be especially challenging because we spend so much time… perfecting… that when we do finally publish something...
Podcasting: The Next Frontier Of Marketing And Why You Need To Jump On The Bandwagon

Podcasting: The Next Frontier Of Marketing And Why You Need To Jump On The Bandwagon

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0012-podcasting-the-next-frontier-of-marketing-and-why-you-need-to-jump-on-the-bandwagon.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. Show Notes Are you podcasting for business? If not, it may be time to rethink it as the next step on your road to business success. New cars are being manufactured with a podcast button built in and podcasting may be the last frontier of marketing where you won’t be drowned out by the competition. It doesn’t have to be hard to jump in so listen to Chris Curran talk about how to get started and what podcasting can do for your business. In This Episode We Talk About Using podcasting to build your authority and grow your business relationships. How podcasting can be a rich source of content for your business. Whether it’s easy or hard to do and how you can work it into your marketing plan. What you need to get started (and why it has nothing to do with microphones and editing software). And more about on-demand content and the new “podcast button” being built into 2015 cars. Links & Resources Fractal Recording Social Media Unscrambled Podcast Where To Listen iTunes Stitcher Libsyn Podcast RSS Subscribe below to be notified whenever we publish new content and to stay in the loop on some new podcasts and other fun stuff that’s coming up within the next few...
Porn, Plagiarism And Protecting Your Content With Jonathan Bailey

Porn, Plagiarism And Protecting Your Content With Jonathan Bailey

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0008-porn-plagiarism-and-protecting-your-content-with-jonathan-bailey.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. Show Notes Have you ever worked hard on a blog post only to find that someone else had pilfered it wholesale and reprinted it on their site without permission from you? That really burns our buns! On this episode of our podcast we talk with plagiarism consultant Jonathan Bailey about all types of content theft and what you can do to protect your intellectual business property. In This Episode We Talk About Why most people wouldn’t steal your car but have no problem lifting your content. The recent “celebrity scandal” and what that means for privacy and content theft. Whether or not you need a “Copyright” symbol on your site and when you should consider legally registering copyrighted content. How to get your stolen content removed from an infringing site, including how to file a DMCA request. And more interesting topics like music parody and porn! Links & Resources Learn more about Jonathan Bailey, the Copyright 2.0 Show and plagiarism issues at plagiarismtoday.com. Visit copyright.gov for more about your legal protections and to legally file a copyright. File a DMCA takedown with Google Where To Listen iTunes Stitcher Libsyn Podcast RSS Subscribe below to be notified whenever we publish new content and to stay in the loop on some new podcasts and other fun stuff that’s coming up within the next few...
The Only Buzzword You Must Eliminate From Your Marketing Vocabulary

The Only Buzzword You Must Eliminate From Your Marketing Vocabulary

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0007-blog-the-only-buzzword-you-must-eliminate-from-your-marketing-vocabulary.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. Take A Moment To Think About The Business Buzzword That Drives You Most Crazy. Every industry has buzzwords and they may very well be different for you than they are for me. So think about your least favorite. Is it… Synergy? Thought leadership? “Next level”? Each of those makes me cringe a little… especially “next level” because couldn’t the next level be down? Put that in your marketing pipe and smoke it. We’ve had some fun here with buzzwords before. We ranted about the constant use of terms like “Ninja” and “Guru”, especially appended to other words like “social media.” We’ve even complained about less-buzzy words like “expert”. And yet as I sat down to consider the buzzword that most irritated me, the one I would eradicate from the marketing lexicon if I had the power of the Internet Red Pen, nothing inspired. But this post is part of my monthly Word Carnival, where I get together with a bunch of super smart and amazing business owners and we choose a topic to write about. And the topic this month is about eliminating buzzwords. So as I sat and pondered and ate a few cookies and threw the idea at Ralph, something unexpected popped up. A word that almost slipped by on the virtue of its own invisibility. A word that is so common and so accepted and so ordinary that it slides over your tongue as easily as saying “and”, “but” or “the”. The word that...