Scott McKelvey

Scott helps business owners enhance their brand, build relationships and increase revenue by developing marketing messages that focus on the needs of their clients. Scott writes content for all things marketing, from websites and blogs to web videos and brochures. As Creative Director for New Jersey’s largest radio stations and TargetSpot, the nation’s largest internet radio advertising network, Scott has helped local, regional and national brands maximize ROI by combining powerful messaging with strategic geographic and demographic targeting. Scott's philosophy is simple: Show your target audience how your product can solve a real problem or fill a real need in their lives and you'll build a base of loyal customers. Visit Scott's site for more about his writing philosophy and experience.

Latest Posts by Scott McKelvey

How You Know It’s Time To Find A Different Copywriter

How You Know It’s Time To Find A Different Copywriter

Fear-Based Marketing: Effective or Evil?

Fear-Based Marketing: Effective or Evil?

Why Storytelling Done Right Will Captivate Your Audience

Why Storytelling Done Right Will Captivate Your Audience

Is Van Damme’s Volvo Video Worthy Of The Hype?

Is Van Damme’s Volvo Video Worthy Of The Hype?

A Tale Of Two Emails: Why One Got Me To Buy Instantly And The Other Tanked

A Tale Of Two Emails: Why One Got Me To Buy Instantly And The Other Tanked

Hitting 'Em Where It Hurts: The Power Of Pain Point Marketing

Hitting ‘Em Where It Hurts: The Power Of Pain Point Marketing

7 Questions to Ask Yourself Before You Hit Publish

7 Questions to Ask Yourself Before You Hit Publish

The Single Biggest Blunder A Business Can Make

The Single Biggest Blunder A Business Can Make

Tear Up The Death Certificates: These 4 Marketing Platforms Are Alive

Tear Up The Death Certificates: These 4 Marketing Platforms Are Alive

7 Ways Content Marketing Can Help You Close Sales Faster

7 Ways Content Marketing Can Help You Close Sales Faster

More Content Or Less Content? Wrong Question.

More Content Or Less Content? Wrong Question.

How To Self-Promote Without Shamelessly Self-Promoting

How To Self-Promote Without Shamelessly Self-Promoting

Why You Need To Write For Your Audience, Not The Grammar Police

Why You Need To Write For Your Audience, Not The Grammar Police

Why You Can’t Become An Expert Writer In 3 Or 8 Or 26 Steps

Why You Can’t Become An Expert Writer In 3 Or 8 Or 26 Steps

3 Things Your Competitors Love To Hear You Say

3 Things Your Competitors Love To Hear You Say

The Most Important Characteristic Of Great Marketing Content Is…

The Most Important Characteristic Of Great Marketing Content Is…

Questions That Readers Want Answered In Your Marketing Content

Questions That Readers Want Answered In Your Marketing Content

3 Tips For Writing A Better Press Release

3 Tips For Writing A Better Press Release

7 Reasons Why Your Blog Is Unreadable

7 Reasons Why Your Blog Is Unreadable

Sidebar Content: What’s Helpful And What’s Not

Sidebar Content: What’s Helpful And What’s Not

Grassroots Marketing And Community Outreach: 5 Questions With Bob Hilton Of The Jersey Shore Convention And Visitors Bureau

Grassroots Marketing And Community Outreach: 5 Questions With Bob Hilton Of The Jersey Shore Convention And Visitors Bureau

Why The Customer Is Not Always Right And It’s Okay To Say So

Why The Customer Is Not Always Right And It’s Okay To Say So

Muscle Cars And American Pride: 5 Questions With Jim Cardona, COO Of American Autowire

Muscle Cars And American Pride: 5 Questions With Jim Cardona, COO Of American Autowire

Humor In Marketing: Why It Works, A Harsh Reality, And How To Do It Right

Humor In Marketing: Why It Works, A Harsh Reality, And How To Do It Right

4 Ways To Make Your Content More Mobile-Friendly

4 Ways To Make Your Content More Mobile-Friendly

Content Marketing Trends For 2013: 5 Questions With Joe Pulizzi, CEO Of The Content Marketing Institute

Content Marketing Trends For 2013: 5 Questions With Joe Pulizzi, CEO Of The Content Marketing Institute

How I’ll TRY To Be Productive During The Most Non-Productive Week Of The Year

How I’ll TRY To Be Productive During The Most Non-Productive Week Of The Year

Why My Daughter Getting In Trouble Might Make You Realize Your Marketing Message Is In Trouble

Why My Daughter Getting In Trouble Might Make You Realize Your Marketing Message Is In Trouble

Recovering From Disaster: 5 Questions With Diane Courtney, Owner Of Tangerine Boutique

Recovering From Disaster: 5 Questions With Diane Courtney, Owner Of Tangerine Boutique

What I Learned About Facebook While Witnessing Hurricane Sandy Up Close

What I Learned About Facebook While Witnessing Hurricane Sandy Up Close

The Beauty Of Education And Safety: 5 Questions With Dr. Rudolf Thompson, Founder Of The Thompson Center For Plastic Surgery

The Beauty Of Education And Safety: 5 Questions With Dr. Rudolf Thompson, Founder Of The Thompson Center For Plastic Surgery

Why Content Writing Needs A Little Less Einstein And A Little More Oprah

Why Content Writing Needs A Little Less Einstein And A Little More Oprah

An Artist’s Journey From Brick-And-Mortar To Pinterest And Etsy: 5 Questions With Carl Christensen, Owner Of Integrity Studio

An Artist’s Journey From Brick-And-Mortar To Pinterest And Etsy: 5 Questions With Carl Christensen, Owner Of Integrity Studio

Tear Down That Wall! Overcoming Obstacles In Your Marketing

Tear Down That Wall! Overcoming Obstacles In Your Marketing

The Marketing Prodigy Returns: 5 Questions with Donovan the Popcorn Scout

The Marketing Prodigy Returns: 5 Questions with Donovan the Popcorn Scout

Why That Whole “People Don’t Want a Drill, They Want a Hole” Thing Doesn’t Go Far Enough

Why That Whole “People Don’t Want a Drill, They Want a Hole” Thing Doesn’t Go Far Enough

5 Questions With Jaimie Hardell, Owner of JLynn’s Boutique: Overcoming Risk by Recognizing Opportunity

5 Questions With Jaimie Hardell, Owner of JLynn’s Boutique: Overcoming Risk by Recognizing Opportunity

The Absolute Scariest Thing About Negative Political Advertising

The Absolute Scariest Thing About Negative Political Advertising

5 Questions With Liz Schuber, Manager And Lead Singer Of Daddy Pop: From Singing Bartender To A Magical Night With Jon Bon Jovi

5 Questions With Liz Schuber, Manager And Lead Singer Of Daddy Pop: From Singing Bartender To A Magical Night With Jon Bon Jovi

Headlines: The One Thing They Must Do And A Few Simple Things You Can Do To Make That One Thing Happen

Headlines: The One Thing They Must Do And A Few Simple Things You Can Do To Make That One Thing Happen

5 Questions With Brian Ciriaco, Co-Founder Of East Coast Beer Company: Ditching Hi-Tech To Brew Craft Beer For The Real Jersey Shore

5 Questions With Brian Ciriaco, Co-Founder Of East Coast Beer Company: Ditching Hi-Tech To Brew Craft Beer For The Real Jersey Shore

5 Things I’ve Learned About Marketing From Bad Automotive Advertising

5 Things I’ve Learned About Marketing From Bad Automotive Advertising

5 Questions With Eric Taylor: From Mastering The World Of Marketing To The Superhero Who Changed His Life

5 Questions With Eric Taylor: From Mastering The World Of Marketing To The Superhero Who Changed His Life

Marketing To The Heart: A Lesson From "Gladiator"

Marketing To The Heart: A Lesson From “Gladiator”

5 Questions With Geoff Brown, General Manager Of The Lakewood BlueClaws: Put Me In, Coach - I'm Ready To Play!

5 Questions With Geoff Brown, General Manager Of The Lakewood BlueClaws: Put Me In, Coach – I’m Ready To Play!

Is Your Business Ready For Today’s Empowered Consumer?

Is Your Business Ready For Today’s Empowered Consumer?

5 Questions with Chad Small, Headmaster of The Rumson Country Day School: Innovative Education & Lifetime Friendships

5 Questions with Chad Small, Headmaster of The Rumson Country Day School: Innovative Education & Lifetime Friendships

Beyond Logos And Slogans: What Your Brand Is Really All About

Beyond Logos And Slogans: What Your Brand Is Really All About

5 Questions With Claude Blanc, President & Business Coach, CHB Associates: How To Thrive In A Difficult Economy

5 Questions With Claude Blanc, President & Business Coach, CHB Associates: How To Thrive In A Difficult Economy

10 Mistakes To Avoid On Your Facebook Landing Page

10 Mistakes To Avoid On Your Facebook Landing Page