Scott helps business owners enhance their brand, build relationships and increase revenue by developing marketing messages that focus on the needs of their clients. Scott writes content for all things marketing, from websites and blogs to web videos and brochures. As Creative Director for New Jersey’s largest radio stations and TargetSpot, the nation’s largest internet radio advertising network, Scott has helped local, regional and national brands maximize ROI by combining powerful messaging with strategic geographic and demographic targeting.
Scott's philosophy is simple: Show your target audience how your product can solve a real problem or fill a real need in their lives and you'll build a base of loyal customers. Visit Scott's site for more about his writing philosophy and experience.
Latest Posts by Scott McKelvey
How You Know It’s Time To Find A Different Copywriter
Fear-Based Marketing: Effective or Evil?
Why Storytelling Done Right Will Captivate Your Audience
Is Van Damme’s Volvo Video Worthy Of The Hype?
A Tale Of Two Emails: Why One Got Me To Buy Instantly And The Other Tanked
Hitting ‘Em Where It Hurts: The Power Of Pain Point Marketing
7 Questions to Ask Yourself Before You Hit Publish
The Single Biggest Blunder A Business Can Make
Tear Up The Death Certificates: These 4 Marketing Platforms Are Alive
7 Ways Content Marketing Can Help You Close Sales Faster
More Content Or Less Content? Wrong Question.
How To Self-Promote Without Shamelessly Self-Promoting
Why You Need To Write For Your Audience, Not The Grammar Police
Why You Can’t Become An Expert Writer In 3 Or 8 Or 26 Steps
3 Things Your Competitors Love To Hear You Say
The Most Important Characteristic Of Great Marketing Content Is…
Questions That Readers Want Answered In Your Marketing Content
3 Tips For Writing A Better Press Release
7 Reasons Why Your Blog Is Unreadable
Sidebar Content: What’s Helpful And What’s Not
Grassroots Marketing And Community Outreach: 5 Questions With Bob Hilton Of The Jersey Shore Convention And Visitors Bureau
Why The Customer Is Not Always Right And It’s Okay To Say So
Muscle Cars And American Pride: 5 Questions With Jim Cardona, COO Of American Autowire
Humor In Marketing: Why It Works, A Harsh Reality, And How To Do It Right
4 Ways To Make Your Content More Mobile-Friendly
Content Marketing Trends For 2013: 5 Questions With Joe Pulizzi, CEO Of The Content Marketing Institute
How I’ll TRY To Be Productive During The Most Non-Productive Week Of The Year
Why My Daughter Getting In Trouble Might Make You Realize Your Marketing Message Is In Trouble
Recovering From Disaster: 5 Questions With Diane Courtney, Owner Of Tangerine Boutique
What I Learned About Facebook While Witnessing Hurricane Sandy Up Close
The Beauty Of Education And Safety: 5 Questions With Dr. Rudolf Thompson, Founder Of The Thompson Center For Plastic Surgery
Why Content Writing Needs A Little Less Einstein And A Little More Oprah
An Artist’s Journey From Brick-And-Mortar To Pinterest And Etsy: 5 Questions With Carl Christensen, Owner Of Integrity Studio
Tear Down That Wall! Overcoming Obstacles In Your Marketing
The Marketing Prodigy Returns: 5 Questions with Donovan the Popcorn Scout
Why That Whole “People Don’t Want a Drill, They Want a Hole” Thing Doesn’t Go Far Enough
5 Questions With Jaimie Hardell, Owner of JLynn’s Boutique: Overcoming Risk by Recognizing Opportunity
The Absolute Scariest Thing About Negative Political Advertising
5 Questions With Liz Schuber, Manager And Lead Singer Of Daddy Pop: From Singing Bartender To A Magical Night With Jon Bon Jovi
Headlines: The One Thing They Must Do And A Few Simple Things You Can Do To Make That One Thing Happen
5 Questions With Brian Ciriaco, Co-Founder Of East Coast Beer Company: Ditching Hi-Tech To Brew Craft Beer For The Real Jersey Shore
5 Things I’ve Learned About Marketing From Bad Automotive Advertising
5 Questions With Eric Taylor: From Mastering The World Of Marketing To The Superhero Who Changed His Life
Marketing To The Heart: A Lesson From “Gladiator”
5 Questions With Geoff Brown, General Manager Of The Lakewood BlueClaws: Put Me In, Coach – I’m Ready To Play!
Is Your Business Ready For Today’s Empowered Consumer?
5 Questions with Chad Small, Headmaster of The Rumson Country Day School: Innovative Education & Lifetime Friendships
Beyond Logos And Slogans: What Your Brand Is Really All About
5 Questions With Claude Blanc, President & Business Coach, CHB Associates: How To Thrive In A Difficult Economy
10 Mistakes To Avoid On Your Facebook Landing Page