The week before Thanksgiving, I received two emails within hours of each other, one from Bigstock, the other from Verizon Wireless. I made a purchase within one minute of opening the Bigstock email. The Verizon Wireless email just made me scratch my head. Find out why, and see what you can do to emulate the winner.
Pain sucks. Yes, pain can make us stronger, it’s a necessary part of life, yada yada yada. But let’s be honest. Nobody likes pain, whether it’s emotional, physical or mental.
It’s in our nature as human beings to avoid pain and seek pleasure whenever possible. Not every instance of pain revolves around a life and death situation. One person who’s headed for a messy divorce could be stressed about finding an attorney. Another person could just be annoyed about not being able to find good sushi. Find out how you can capitalize on this powerful motivator
When you’re ready to publish your latest stroke of brilliance, it’s common to have an itchy trigger finger. Never before has the wit and wisdom flowed so effortlessly and elegantly from your brain to the screen. But will your audience feel the same way? Here are some important questions that you should ask every time you’re ready to publish content, so that it will reflect well on your company and bring business your way instead of sending customers off.
Let me start by sharing the shortest story ever. I once went to KFC and was told they were out of chicken. I was pissed. The end. The moral of the story? KFC committed the single biggest blunder a business can make. KFC may have the luxury of repenting, but do you? Read more to find out about their mistake and how you can avoid it.
Headlines that channel the grim reaper are usually lame, overly dramatic gimmicks designed to get more clicks. Readers who fall for these headlines learn that something isn’t actually dead. The world of marketing is not immune to these types of articles. In fact, they’re painfully popular. Here are a couple of things that have occasionally (or often) been pronounced dead but that are still quite alive and even vital to a good marketing plan.
I recently got involved in a Linkedin group discussion about an article that equated content marketing to giving away free stuff. It claimed that a large segment of the population doesn’t place much value on this type of content – blogs, articles, white papers, e-books, etc. If you want to get the order, the article claimed, you need to do some human selling. What really bugged me – and disturbed me, quite frankly – is the perceived disconnect between content marketing and the sales process. Here’s why content marketing is so important.
This is a question I get asked and see debated all of the time. I’ve worked with a few clients who were just starting a blog and they all asked how often they should post. What’s too much, and what’s not enough? Turns out that’s not the right question to ask. Here’s what you should be thinking about instead.
I’ve read quite a few articles with various experts claiming that you must create and share a certain amount of content per week or month or year. They try to back up their position with hard data, but more often than not, it comes down to personal opinion.
Here’s my take…
Shameless self-promotion involves constantly mentioning your business, your services, your qualifications and your accomplishments without any real regard for the people your business is supposed to be helping. The good news is that there are better ways to promote yourself that will gain the trust and win the loyalty of your customers. Find out what not to do… and then practice the good stuff.
The great David Ogilvy once said: “I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.” Here’s why it’s important to write *for* your audience and *to* your audience. You can maintain good grammar and break the rules at the same time.
“Just read these pearls of wisdom and you can expertly write a better press release, headline, blog post, call-to-action, Linkedin profile, ‘About’ page, brochure or bio – as long as you follow these simple steps!” I hate those articles. With a passion. Here’s why – and why professional copywriting matters.