Helping children excel inside and outside of the classroom has been a tradition at The Rumson Country Day School since 1926. For the last 23 years, Chad Small has been the school’s headmaster, integrating innovative educational methods to better prepare kids for high school, college and beyond. In an industry where budgets are always tight, Chad has found that his best marketing tool is word-of-mouth. He has spent more than two decades building a reputation of excellence and engendering trust in his community. Coupled with social media outreach to parents and students, Chad’s experiences teach us that building personal relationships is powerful marketing.
