You know how many business owners wanted to punch me in the face because I told them nobody cares about their business? Fortunately, none have followed through on that impulse. But a few made me flinch. Whether it’s your website, blog, brochure, newsletter, Facebook page, press release or newspaper ad, nobody reads your content because they’re simply enamored with your business. These are the questions your content should be answering instead.
Sending out a press release is cheap and relatively easy. That’s one reason why everyone does it. Professionals who are more serious about distributing press releases know that a good one will be picked up by media outlets, shared via social media and boost your search ranking. But the ultimate goal is to generate actual coverage of the news you’re sharing. That’s the “press” in “press release.” Here’s how to make your press releases newsworthy.
I ignore at least 10 blogs for every blog that I read and enjoy. I ignore them for a lot of reasons, from the way they look to the way they sound. Unfortunately, your blog could be one of those that just isn’t doing it for me. Here are seven reasons why I give up on a blog. Are you making any of these mistakes?
I sometimes refer to the sidebar as the sausage of a website or blog because that’s where people feel the need to stuff every widget and plugin on the face of the earth. But it’s the sidebar content that’s helpful to visitors that will be helpful to you in the long run in the form of trust and loyalty. Here are some ideas for using a sidebar effectively – and some things you should consider getting rid of.
Grassroots Marketing And Community Outreach: 5 Questions With Bob Hilton Of The Jersey Shore Convention And Visitors Bureau
In the aftermath of Superstorm Sandy, the Jersey Shore Convention and Visitors Bureau launched the Open for Business campaign. The goal is to promote Jersey Shore businesses and share the real story about the state of the local business community and the region’s popular tourist attractions. The catch is that they have no budget, and perhaps a bigger challenge is overcoming media portrayal of the Jersey shore as a wasteland, when the reality is that many businesses are up and running again. Find out how Bob Hilton tapped into grassroots marketing and a strong community to help get the word out and bring business back to the Shore.
It’s a marketing cliche. Maybe someone has even said it to you (we’ve known customers with whom we’ve disagreed that remind us of it). But is it true? Should you really conduct business as if the customer is always right? Maybe a better mantra would be, “The customer should always be treated respectfully.” That’s absolutely true. But let’s be honest. The customer definitely is not always right. Here’s why it matters that you don’t pretend otherwise.
Mobile web browsing is expected to surpass desktop web browsing this year. We’re using our mobile devices, especially our smartphones, on the way to work, in stores, and during meetings, conversations and meals. That’s why we as businesses need to make sure our mobile content is mobile-friendly – easy to find, easy to view, and easy to share. Here are four ways to make that happen.