If you are running a business chances are you either have a presence on the web or will in the future. For many businesses, especially those just starting out, a simple out-of-the-box website solution may be all that you need to meet business and marketing goals. But for other businesses looking to capitalize on the strengths of the internet and emerging technologies, a custom website or application can be far more worthwhile. Making the transition to a web-based app is easy for some and difficult for others, but there are ways to avoid spending loads of cash on specialized labor to end up with a web product that does not yield a return on your investment. The solution is to let the MVP drive the process. No, not the Most Valuable Player; the Minimal Viable Product. Find out how this iterative approach can save you a ton of time and money and keep you from wasting any.
