Facebook has put marketers and businesses on notice: soon (or maybe already) your posts will be seen by fewer an fewer people. Why? So you’ll be compelled to pay for ads. And that’s right from the horse’s mouth, not just the random ramblings of a cranky marketer. Ok, fair warning: I DO get a bit cranky in this post but I also provide you with the information you need to prepare your business for the changes and some ideas for coping with them.
I hope all of our U.S. friends had a wonderful and pie-filled Thanksgiving. It seems like at least a few of us had a relaxing weekend because the new blog posts were out in full force this week. This roundup is fun because I found a nice diversity of content, from posts to infographics to podcasts. There’s a great discussion about the pros and cons of using sponsored content on your site. There are some really neat ways to use the new Pinterest map pins, a warning about using photos that don’t belong to you and more! Read on, enjoy and learn.
This is a “website 101″ or maybe “website fail 101″ article, full of ideas for wrecking your brand, confusing customers, losing credibility and just plain losing business! But don’t worry, I’ve got some fixes you can implement, too. So find out a bit about the “what not to dos” and then make sure you’re being faithful to your brand on your website.
With only a few days until Thanksgiving here in the U.S. I know a whole lot of people who are doing the mad-rush to cook/clean/prep and stay sane in between. So for this week’s roundup I found a few blogs that get right to the point. They’re (mostly) short and certainly skimmable and they each make some great points that may just change the way you do business – from some cool cloud apps to an interesting point about when you should follow up with a lead and ideas for making sure you don’t get lost in the generic wave of content on social media. Read, enjoy and have a great holiday!
How’s your email marketing going? Whether you’re only thinking about how to get started or have been at it for a while and need a push in the right direction, these tips will help to make your email marketing more effective. They’re simple, practical and actionable. You can pick one and add it to your to do list today.
This week we found a great post that asks an interesting question about headlines – posed as questions. It just might make you rethink how you write yours. We also found an amusing post about the 4 types of marketers you’ll find on Twitter (there are probably more, too!) And a couple of thoughtful posts that tackle everything from branding to editing. Take a look and see what inspires you!
Whether you’ve done it yourself or hired a developer… just finished it or haven’t revamped your site in years… there are certain things that can scream “redesign!” whether you like it or not. From content to aesthetics to usability, here are a few things to look for that may be pointing you in the direction of a redesign. If some of these sound like your site, it could probably be serving your business better if you just gave it a chance!
This week we’ve got some great blogs with practical tips, like how to use Pinterest for local marketing and how to do keyword research now that Google has taken away its free tool. We’ve also got some inspirational ones, including one about how to be a better leader (and fight off some dragons while you do). Enjoy our collection and let us know which you enjoy most!
Step away from the Halloween candy… (and if you’ve got any leftover peanut butter cups, I’ll take ‘em!) This week we found some great blogs that will teach and inspire you. There are a few practical ones – why you need Google authorship and publisher markup, what you should be thinking about in terms of Pinterest strategy – and some inspirational ones – why you need to embrace destruction and how to turn obstacles into opportunities. Oh, and if you’re participating in NaNoWriMo there are some great tips for using writer’s app Scrivener. I just discovered this one and love it. I bet you will, too!