Carol Lynn Rivera

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Carol Lynn is a content creator and marketer who has been in the business of digital marketing since 1999. Along with her husband and business partner Ralph, she owns and operates both {Web.Search.Social}, a consulting and marketing services business, and Rahvalor Interactive, a web and creative services production studio. On any given day Carol Lynn will wear the hat of project manager, consultant, social media manager and content marketer. Her true passion is writing, whether it’s web content, a blog post, email campaign or social status update. When she's not writing for customers, {Web.Search.Social}, or her own blog, she's planning her early retirement to Barcelona as a famous and wealthy novelist.

Latest Posts by Carol Lynn Rivera

How Much Should A Website Cost? The Older And Wiser Edition.

How Much Should A Website Cost? The Older And Wiser Edition.

Don't Believe The Hype! Your Success Depends On It

Don’t Believe The Hype! Your Success Depends On It

Are You Unwittingly Telling People You're Boring? Answer This Question To Find Out.

Are You Unwittingly Telling People You’re Boring? Answer This Question To Find Out.

Stop Asking Me If I Like Your Logo

Stop Asking Me If I Like Your Logo

My Crummy Waitress: In Defense Of Poor Customer Service

My Crummy Waitress: In Defense Of Poor Customer Service

Marketing To Millennials: Should You, Shouldn't You And What Does That Mean?

Marketing To Millennials: Should You, Shouldn’t You And What Does That Mean?

Is Your Marketing Message Clear Or Are You Just Selling Toilet Water?

Is Your Marketing Message Clear Or Are You Just Selling Toilet Water?

7 Things Wasting Your Time Instead Of Making You Money

7 Things Wasting Your Time Instead Of Making You Money

ep-101-content-creation-podcast-feature

10 Things I Learned About Content Creation From 100 Episodes Of Podcasting

Embrace Your Messy Space: Your Creativity Depends On It

Embrace Your Messy Space: Your Creativity Depends On It

Marriage And Business: A Love Letter

Marriage And Business: A Love Letter

Why The Starbucks "Race Together" Campaign Failed To Fail

Why The Starbucks “Race Together” Campaign Failed To Fail

Don’t Believe The Hype! Social Marketing “Truths” That Aren’t

Don’t Believe The Hype! Social Marketing “Truths” That Aren’t

When Is Marketing Not Marketing?

When Is Marketing Not Marketing?

The Two Toughest Social Media Marketing Questions You Have To Answer

The Two Toughest Social Media Marketing Questions You Have To Answer

The Confounding Practice Of Content Curation

The Confounding Practice Of Content Curation

Social Media Marketing Myths That Are Costing You Money

Social Media Marketing Myths That Are Costing You Money

Skip The Marketing Resolutions. Lead With Results Instead.

Skip The Marketing Resolutions. Lead With Results Instead.

Butter & Beast Presents ‘Adapt and Reinvent: The Good, The Bad, and The Delicious’

Butter & Beast Presents ‘Adapt and Reinvent: The Good, The Bad, and The Delicious’

Win An Autographed Copy Of Cyber Thriller 'Web Of Betrayal' by Clare Price

Win An Autographed Copy Of Cyber Thriller ‘Web Of Betrayal’ by Clare Price

How Do I Get More Traffic To My Website?

How Do I Get More Traffic To My Website?

I'm Writing A Ton Of Great Content But Not Getting Leads. Why?

“I’m Writing A Ton Of Great Content But Not Getting Leads. Why?”

Put Some Fun Into Your Day: Your Business Depends On It

Put Some Fun Into Your Day: Your Business Depends On It

Is Your Website Generating Leads? Fix These Things Now To Improve Your Chances.

Is Your Website Generating Leads? Fix These Things Now To Improve Your Chances.

SEO Or SEarrrgh!? Search Optimization Pitfalls and Conundrums That You Need To Be Aware Of

SEO Or SEarrrgh!? Search Optimization Pitfalls and Conundrums That You Need To Be Aware Of

Attack Your Biggest Social Marketing Challenges With MavSocial

Attack Your Biggest Social Marketing Challenges With MavSocial

Web, Search And Social Marketing: DIY Or CTM?

Web, Search And Social Marketing: DIY Or CTM?

How To Be Effective At Social Marketing Without Content Curation

How To Be Effective At Social Marketing Without Content Curation

How You’re Being Tricked Into Wasting Your Marketing Dollars On Ineffective Programs

How You’re Being Tricked Into Wasting Your Marketing Dollars On Ineffective Programs

3 Marketing Tropes To Eliminate From Your Tactical Toolbox

3 Marketing Tropes To Eliminate From Your Tactical Toolbox

The Difference Between Magical Thinking And Actual Marketing

The Difference Between Magical Thinking And Actual Marketing

The Only Buzzword You Must Eliminate From Your Marketing Vocabulary

The Only Buzzword You Must Eliminate From Your Marketing Vocabulary

Here’s Why Hello Kitty Is Your Biggest B2B Marketing Ally

Here’s Why Hello Kitty Is Your Biggest B2B Marketing Ally

My Super-Secret Secret Sauce Content Marketing Recipe

My Super-Secret Secret Sauce Content Marketing Recipe

Your Marketing Is About To Explode. Read This To Defuse The Bomb.

Your Marketing Is About To Explode. Read This To Defuse The Bomb.

Pop Quiz: Are You On The Content Marketing Train To Nowhere?

Pop Quiz: Are You On The Content Marketing Train To Nowhere?

How To Keep Your Marketing Going When Life Gets In The Way

How To Keep Your Marketing Going When Life Gets In The Way

Your Business Blog Is Boring And Nobody Cares. Change That And Start Generating Leads.

Your Business Blog Is Boring And Nobody Cares. Change That And Start Generating Leads.

Soapbox Marketing: Make Money By Making Waves

Soapbox Marketing: Make Money By Making Waves

Pop Quiz: Are You Doing Social Media Marketing Right? [Social Media Unscrambled Podcast]

Pop Quiz: Are You Doing Social Media Marketing Right? [Podcast]

To Cut Or Not To Cut? When It’s OK To Cheap Out On Marketing And When It’s Not

To Cut Or Not To Cut? When It’s OK To Cheap Out On Marketing And When It’s Not

3 Unforgiveable Mistakes That Mean You Should Fire Your Social Media Marketing Manager Right Now

3 Unforgivable Mistakes That Mean You Should Fire Your Social Media Marketing Manager Right Now

Costly Web Hosting Mistakes: The "Don’t Make The Same Mistake Twice" Series Part 1

Costly Web Hosting Mistakes To Avoid The First Time. And Definitely The Second.

Dear Customer, This Is What You Should Pay To Hire A Marketing Company

Dear Customer, This Is What You Should Pay To Hire A Marketing Company

Storytelling For Business: The Only Difference Between You And The Competition Is Story

Storytelling For Business: The Only Difference Between You And The Competition Is The Story You Tell

Ecommerce And The Death Of Customer Service: How One Company Said “No!” To Selling Online And Focused On People Instead

Ecommerce And The Death Of Customer Service: How One Company Said “No!” To Shopping Carts And Focused On People Instead

Internet Marketing Must Die: Real Life Lessons In Getting Out From Behind Your Desk

Internet Marketing Must Die: Real Life Lessons In Getting Out From Behind Your Desk

Who’s Stealing My Content Now? The Little Guy’s Guide To Dealing With Online Plagiarism.

Who’s Stealing My Content Now? The Little Guy’s Guide To Dealing With Online Plagiarism.

Truth In Marketing: On Glitter, Warts And The Importance Of Value

Truth In Marketing: On Glitter, Warts And The Importance Of Value

10 Things To Do When Business Is Slow

10 Things To Do When Business Is Slow