Carol Lynn Rivera

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Carol Lynn is a content creator and marketer who has been in the business of digital marketing since 1999. Along with her husband and business partner Ralph, she owns and operates both {Web.Search.Social}, a consulting and marketing services business, and Rahvalor Interactive, a web and creative services production studio. On any given day Carol Lynn will wear the hat of project manager, consultant, social media manager and content marketer. Her true passion is writing, whether it’s web content, a blog post, email campaign or social status update. When she's not writing for customers, {Web.Search.Social}, or her own blog, she's planning her early retirement to Barcelona as a famous and wealthy novelist.

Latest Posts by Carol Lynn Rivera

Here’s Why Hello Kitty Is Your Biggest B2B Marketing Ally

Here’s Why Hello Kitty Is Your Biggest B2B Marketing Ally

My Super-Secret Secret Sauce Content Marketing Recipe

My Super-Secret Secret Sauce Content Marketing Recipe

Your Marketing Is About To Explode. Read This To Defuse The Bomb.

Your Marketing Is About To Explode. Read This To Defuse The Bomb.

Pop Quiz: Are You On The Content Marketing Train To Nowhere?

Pop Quiz: Are You On The Content Marketing Train To Nowhere?

How To Keep Your Marketing Going When Life Gets In The Way

How To Keep Your Marketing Going When Life Gets In The Way

Your Business Blog Is Boring And Nobody Cares. Change That And Start Generating Leads.

Your Business Blog Is Boring And Nobody Cares. Change That And Start Generating Leads.

Soapbox Marketing: Make Money By Making Waves

Soapbox Marketing: Make Money By Making Waves

Pop Quiz: Are You Doing Social Media Marketing Right? [Social Media Unscrambled Podcast]

Pop Quiz: Are You Doing Social Media Marketing Right? [Podcast]

To Cut Or Not To Cut? When It’s OK To Cheap Out On Marketing And When It’s Not

To Cut Or Not To Cut? When It’s OK To Cheap Out On Marketing And When It’s Not

3 Unforgiveable Mistakes That Mean You Should Fire Your Social Media Marketing Manager Right Now

3 Unforgivable Mistakes That Mean You Should Fire Your Social Media Marketing Manager Right Now

Costly Web Hosting Mistakes: The "Don’t Make The Same Mistake Twice" Series Part 1

Costly Web Hosting Mistakes To Avoid The First Time. And Definitely The Second.

Dear Customer, This Is What You Should Pay To Hire A Marketing Company

Dear Customer, This Is What You Should Pay To Hire A Marketing Company

Storytelling For Business: The Only Difference Between You And The Competition Is Story

Storytelling For Business: The Only Difference Between You And The Competition Is The Story You Tell

Ecommerce And The Death Of Customer Service: How One Company Said “No!” To Selling Online And Focused On People Instead

Ecommerce And The Death Of Customer Service: How One Company Said “No!” To Shopping Carts And Focused On People Instead

Internet Marketing Must Die: Real Life Lessons In Getting Out From Behind Your Desk

Internet Marketing Must Die: Real Life Lessons In Getting Out From Behind Your Desk

Who’s Stealing My Content Now? The Little Guy’s Guide To Dealing With Online Plagiarism.

Who’s Stealing My Content Now? The Little Guy’s Guide To Dealing With Online Plagiarism.

Truth In Marketing: On Glitter, Warts And The Importance Of Value

Truth In Marketing: On Glitter, Warts And The Importance Of Value

10 Things To Do When Business Is Slow

10 Things To Do When Business Is Slow

Top Marketing Blogs: Old School Marketing, Cross Promotion Tips And More

Top Marketing Blogs: Old School Marketing, Cross Promotion Tips And More

Talk To Everyone And You'll Sell To No One: How To Find And Target The Right Customers

Talk To Everyone And You’ll Sell To No One: How To Find And Target The Right Customers

The Myth Of The Expert: Why Saying "I Don't Know" Is Better For Your Business

The Myth Of The Expert: Why Saying “I Don’t Know” Is Better For Your Business

Stress Free Spring Cleaning For Your Social Media Profiles

Stress-Free Spring Cleaning For Your Social Media Profiles

What’s Good Content, How Do You Create It And Who Should You Be Creating It For? [Podcast]

What’s Good Content, How Do You Create It And Who Should You Be Creating It For? [Podcast]

Top Marketing Blogs This Week: Clever Title Ideas, Using Twitter Cards And More

Top Marketing Blogs This Week: Clever Title Ideas, Using Twitter Cards And More

7 Things Your Web Developer Will Never Tell You

7 Things Your Web Developer Will Never Tell You

Top Marketing Blogs This Week: Improving Productivity, Creating Valuable Content And More

Top Marketing Blogs This Week: Improving Productivity, Creating Valuable Content And More

Zombies, Vampires And Other Client Nightmares: How To Keep Cool And Slay Your Business Dragons, Too

Zombies, Vampires And Other Client Nightmares: How To Keep Cool And Slay Your Business Dragons, Too

Not Blogging For Business? Ask These Questions Before You Lose Another Sale.

Not Blogging For Business? Ask These Questions Before You Lose Another Sale.

Get Found In Google: Make Search Engines Hungry For Your Business With These Social Techniques

Get Found In Google: Make Search Engines Hungry For Your Business With These Social Techniques

{Web.Search.Social} Marketing Roundup

Top Marketing Blogs This Week: Using Facebook Offers, Engaging On LinkedIn And More

A Short List Of Things That Should Be Flogged And Eradicated From Your Website Immediately

A Short List Of Things That Should Be Flogged And Eradicated From Your Website Immediately

Get Started With Social Media Marketing In 5 Easy Steps

Get Started With Social Media Marketing In 5 Easy Steps

{Web.Search.Social} Marketing Roundup

Top Marketing Blogs This Week: Killer Blog Post Titles, Content Marketing Tools And More

7 Reasons Your Website Isn't Generating Leads

7 Reasons Your Website Isn’t Generating Leads

Lessons In Website Redesign: What You Can Learn From Our Relaunch

Lessons In Website Redesign: What You Can Learn From Our Relaunch

{Web.Search.Social} Marketing Roundup

Top Marketing Blogs This Week: Serious WordPress Mistakes, Be More Productive And More

Email Marketing Power Tips: Learn How To Make Your Follow-Up Count

Email Marketing Power Tips: Learn How To Make Your Follow-Up Count

Wear That Hat (And The Other One, Too): A Small Business Owner’s Guide To Staying Sane

Wear That Hat (And The Other One, Too): A Small Business Owner’s Guide To Staying Sane

How To Win – And Lose – Customers With Social Media

How To Win – And Lose – Customers With Social Media

{Web.Search.Social} Marketing Roundup

Top Marketing Blogs This Week: The Best WordPress Plugins, Deadly Business Traps And More

5 Simple Email Marketing Tests That Can Have A Big Impact On Results

5 Simple Email Marketing Tests That Can Have A Big Impact On Results

{Web.Search.Social} Marketing Roundup

Top Marketing Blogs This Week: Tips For Your About Page, Blog Monetization Ideas And More

Snake Oil SEO: Get Smart, Not Scammed

Snake Oil SEO: Get Smart, Not Scammed

So You Think You Can Brand… But Do You Know What It Takes To Keep Customers Loyal?

So You Think You Can Brand… But Do You Know What It Takes To Keep Customers Loyal?

{Web.Search.Social} Marketing Roundup

Top Marketing Blogs This Week: Being Unforgettable On Social Media, Efficient Meetings And More

What To Do Now That Facebook Has Killed Your Business Page Reach

What To Do Now That Facebook Has Killed Your Business Page Reach

{Web.Search.Social} Marketing Roundup

Top Marketing Blogs This Week: Where To Find Free Photos, Getting More Social Shares And More

You Don't Need A Lawyer To Write A Social Media Policy. Here's What You Need To Know.

You Don’t Need A Lawyer To Write A Social Media Policy. Here’s What You Need To Know.

Does Your Logo Work Or Does It Just Look Pretty? 9 Design Questions You Never Thought To Ask

Does Your Logo Work Or Does It Just Look Pretty? 9 Design Questions You Never Thought To Ask

{Web.Search.Social} Marketing Roundup

Top Marketing Blogs This Week: Contrarian Content Marketing Advice, SEO Tools And More