About The Authors

We’ve got a roster of regular contributors plus a stack of talented guest writers in the wings ready to share their insights with you. With trumpets and fanfare, we’d like to introduce you to…

Carol Lynn Rivera

Carol Lynn is the Editor-in-Chief of Web.Search.Social and project manager at Rahvalor Interactive, a creative marketing company based in Holmdel, New Jersey. When she’s not obsessively rearranging nouns and verbs, she spends her days lining up Action Items and keeping the rest of the Rahvalor team on track. With both a Bachelor’s and a Master’s degree in education, she started her career teaching kids the ABCs and worked her way into teaching adults the ABCs… of marketing. She has professionally studied project management as well as search and social marketing in her quest to provide excellent service to customers. She especially enjoys writing for multiple blogs, and engaging people across industries and the globe on Facebook and Twitter. Carol Lynn writes from her perspective as a project manager, customer liaison, writer and social media advocate.

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Ralph M. Rivera

Ralph is the technical genius behind Web.Search.Social and the president and development director at creative services company, Rahvalor Interactive, where he serves alternately as Carol Lynn’s minion and husband. He’s in charge of the rest of the minions who program, code and develop their way to the wonderful websites that Rahvalor builds for its customers. He has a Bachelor’s degree in film and broadcast, which gives him a rich creative background that feeds his ability to come up with imaginative and resourceful solutions to customers’ needs. He’s an avid educator, offering his experience and expertise to businesses as they strive to make sense of the world of web marketing, and he teaches web development to inquisitive young minds at Manhattan College in New York City. Ralph writes from his perspective as a planner, developer and programmer with plenty of “behind the scenes” experience.

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Michael Campasano

Michael is a brand creator, website designer and graphic artist. He is the creative mind behind the branding of Web.Search.Social. Michael is engaged in everything from photography to brochure design and has worked on projects that have resulted in turning entire subway cars in New York City into mobile artwork and advertisements. He’s a stickler for a pixel, and makes sure that every print job, website, email and logo are picture-perfect. Michael has been chewing on crayons since he was two years old and he has a degree in Fine Art in the study of graphic design from Corcoran College of Art and Design. Michael writes from his perspective as a brand manager and artist with a keen eye for detail.

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Scott McKelvey

Scott is a copywriter for Web.Search.Social and a content creator who is focused on helping business owners cut through the “me me me” and “blah blah blah” of typical marketing copy to get to the heart of a customer-focused message that helps build relationships and meet business goals. He has a diverse background in radio advertising and knows the value of a succinct and meaningful message. Scott has helped businesses across a wide variety of industries – from automotive to travel, real estate and fashion – increase revenue through advertising.  He writes content for all things marketing, from websites and blogs to web videos and brochures. Scott writes from his perspective as a copywriter with a good dose of red ink. Visit Scott’s site

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Linda Rastelli

Linda is a copywriter for Web.Search.Social in addition to being a journalist, scriptwriter, publicist and author who has written as an expert on diverse topics ranging from public relations to autism. She enjoys helping businesses sharpen and communicate their marketing messages and the challenge of making complex or technical ideas accessible. Linda writes from her perspective as a copywriter and a PR expert who knows how to attract positive press.

Read articles by Linda

Our Guest Bloggers

Steffan Antonas

Steffan Antonas is a web developer and digital marketing strategy consultant who connected with us in a very 21^st century way – via chat on Twitter. With his rich history of working, living and travelling abroad, Steffan brings a unique perspective to online marketing and relationship-building. We’ve collaborated with him on a number of projects and learned that he’s not only professionally skilled, but also a ridiculously kind-hearted guy. Steffan currently lives in the Boston area and enjoys reading, writing and exploring the intersection of digital media and human relationships. Visit Steffan’s site to get more of his perspective on marketing and the social web.

Anissa Stone Berger

With 20 years in the internet and technology industry, Anissa brings a broad array of experiences to the table that include everything from sales, project management and customer support to super geeky skills in software development and computer networking. Anissa is one of Ralph’s earliest colleagues. They met at the Asbury Park Press where they both honed their geeky skills bringing one of New Jersey’s premier newspapers online for the first time in a newly digital age. Anissa has also been a professional chef and loves to cook. She is the mother of two wonderful children and enjoys hanging out with her kids, shopping, scuba diving and skiing.

Henry Fitzgerald

Henry Fitzgerald is a technology consultant based in Seattle. We met Henry the good-new-fashioned way – on Twitter. As a lifelong geek, and contributor to a tech blog of his own, Henry was the perfect fit for adding another perspective to our content offerings. Henry enjoys cooking and sailing and cheering for UCF’s football team. Visit Henry’s blog for more geek-speak and some good tech news..

John Hansen

John Hansen is the owner of Core Studios, a creative online video production company. He is committed to providing top quality, original video to help businesses promote their brand online. He has worked on everything from large-scale productions with companies such as Disney and Warner Bros., to affordable solutions for small, local businesses. We met John through a series of fortunate events, when a friend introduced him to us in the event that we might find synergy together – and we did! John’s talents fit perfectly into our niche and he brings another valuable creative skill to the table as we help our clients grow their businesses on the web. John lives in Red Bank with his wife and two children and is an avid photographer and musician with a love of inline skating. Visit John’s website for more about his creative services and a sampling of his video productions.

Mike Hicks

Mike Hicks is a sci-fi/fantasy author who got himself out of a high-paying government day job and into one even more profitable – and much more fun – by leveraging the power of the internet to self-publish, market and sell his own series of books. We met Mike on Twitter and not only became fans of his books, but also of his tireless engagement with other fans. Mike has been writing since high school, perfecting the art of storytelling ever since. His mastery of Twitter is something many marketers can learn from. In between novels, Mike enjoys travelling with his wife across North America in their RV. Visit Mike’s website for more about his books, and take a look at his tutorials for using Tweet Adder to promote your business.

Dawn Placer

Dawn is a web developer whose capabilities span the spectrum from project management to user interface development and production. We met Dawn through a mutual friend when we were looking for production support and hit it off immediately. Since then, we’ve worked with Dawn on a variety of projects and she fielded everything we threw at her – including contributing to this magazine. Dawn lives in Red Bank with her son and enjoys face painting and a good mojito (something we can totally get behind).

Marty Rubin

Marty Rubin is the president and owner of family-run SpectraMedia, a printing company specializing in the banking industry that’s been in business since 1929. We met Marty as members of the Garden State Business Network, a high-end executive networking group in New Jersey, and recognized that Marty not only knew what he was talking about when it came to the business of printing, but he was also gifted in the art of sales and relationship-building. We have worked with Marty on a number of print-related projects. Marty is a devoted family man with an uncountable number of children and grandchildren. He enjoys traveling and spending time with his family and has enough energy and enthusiasm to be wholly contagious. Visit Marty’s website for more about his business and visit his personal blog where he shares sales tips.

Barton Stabler

Barton is the founder and principal of Best Visual Identity. He has worked with clients across the spectrum, from Fortune 500 companies to major national magazines, helping them achieve their brand vision with his gift for conceptualizing, capturing and creating unique marketing messages and visual experiences. We met Barton during our time as part of Ultimate Office’s relaunch team and struck up a lasting rapport. Barton resides in new jersey with his wife and shares our love for a relaxing evening with friends, beer and chocolate chip cookies.