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6 Tips For Using Good Design Practices To Turn Visitors Into Customers: Tip #6

April 5, 2010 By

cat peeking through curtainsSo far, everything we’ve mentioned has some visible effect on your website. But there are other “behind the scenes” design elements that can affect your website, things that have less to do with aesthetics and more to do with how well your site functions. These things may not be obvious as you debate shades of cerulean, but they’re critical for web site success.

Tip #6: Consider The Technical Side Of Website Design

If you want your website to be the best it can be, you need to dig a little deeper and perfect the technical side.

A good website design professional will take care to be sure that:

  • Graphics are optimized for download. Visitors should be able to get to your web pages quickly, even on slower Internet connections.
  • Colors are “web safe”. Browsers display a limited color palette. Visitors should be able to view your site in all its glory, whatever their browser.
  • Your site works across multiple browsers, on multiple operating systems. Customers come in a variety of shapes and sizes and so do their web tools. People should be able to see your site whether they are on a Mac or PC, or using Internet Explorer, Firefox, Chrome or Safari, desktops or mobile devices.
  • Your site works across browser versions. This can be important depending on your target audience. Many corporate audiences are still using older browser versions, which aren’t compatible with newer technologies.
  • Your site works on mobile phones. It’s worth noting that there are some people out there who will never see your site on a computer monitor. If you’re thoughtful about your site design and construction, it will pay off by ensuring your site is available however it’s viewed.

Website design is more than simply finding a photo you like and a color that works with your logo. It incorporates readability, functionality, usability – all of which boil down to one simple concept: good website design practices make your web site work for your business.

Does your web site work for your business? What one “wish list” item do you think would make it even better?

Read More In The “Good Design Practices” Series

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Filed Under: Branding & Design, Website Development Tagged With: , ,
About Carol Lynn Rivera

Carol Lynn Rivera began her career as an educator and program developer for several private schools in New York and New Jersey. With a dual Bachelor's degree in Psychology and Education and a Master's in Education, she helped to architect programs in startup schools for both full day and after school enrichment programs. Her passion for education and for acting as an advocate for those under her care transcended industries when, in 1999, she and husband Ralph Rivera founded Rahvalor Interactive, a creative services and marketing company, where she shifted her focus from the psychology of education to the psychology of marketing.

In addition to acting as Rahvalor's project manager, Carol Lynn manages search and social marketing programs for both B2B and B2C customers where she enjoys being able to engage in her second passion: writing. As a search and social marketer, she provides search friendly copywriting and editing services, writes for blogs and manages Facebook fan pages and Twitter accounts for customers across a variety of industries.

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