You say you want a great website. Lots of followers on social media. To be number one in Google.
But what you really want is to get noticed so you can generate leads online.
Your web, search and social marketing isn’t about optimization, engagement or any of those big, fancy words you’ve heard. If you’re tired of big promises with little results, let us show you a different way.Listen to our podcast Read our marketing articles Learn about our services
Is your marketing costing you money or making you money?
Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them and building a bridge to make that happen. We offer services and free resources to meet different business needs. Start by choosing which of the business scenarios below sounds most like yours and then contact us to find out how we can work together.
“I’m a do-it-yourselfer and need good, free online resources so I can improve my marketing.”
If you don’t have a marketing budget and want to do it yourself, we’ve got free resources to help. You can read our marketing articles, listen to our podcast, and download the free Marketing Game Changer Kit.Get our free resources
“I’m doing some marketing on my own but I’m stuck and not getting the results I want. Help!”
Chris, West Virginia
If you’re already doing your own marketing but you’re not generating the leads you want, we can help. Whether it’s improving your website, email campaigns or social presence, we’ll work with you to get results.Learn about our services
“I need to stay focused on running my business and I want you to be my marketing team.”
John, New York
If you want to grow your business without the expense of hiring in-house marketing staff, we can be your marketing team. We’ll plan, manage and measure results so you can stay focused on running your business.Learn about our services
Are you working with the right marketing team?
When you hire a marketing company you want to be sure that you’re making a smart investment with a team you can trust to work in your best interests. We know it’s a big decision and that there’s a lot of conflicting information on the internet telling you what to do, what not to do and promising all sorts of fast, easy results that don’t deliver. That’s why we share our experience and insights on our blog and on the Web.Search.Social Marketing Podcast – so you can get to know us, what we think and how we work. See if our philosophy resonates with you and if you’re ready to talk about how we can get results for your business, get in touch so we can talk about what you need.
“Ralph and Carol Lynn made it easy for me to understand what we had to do to reach my goals. I like how they take time to plan with me and explain what to expect.”
Dr. Chris Rooney
Cosmetic & Family Dentist
Dr. Chris wanted a website that was easy to update and could be found when local people searched online for a dentist.
Rebranding to create a consistent visual identity, a WordPress site and a search and social marketing program to build exposure and connect with his audience.
A site that’s easily updated as hours and information changes and new connections with customers and prospects.
“I was impressed with how Ralph and Carol Lynn grew their own business so I asked them to do the same for me. I finally have marketing that’s working.”
Jay had worked with marketers before but didn’t see results. He wanted to generate leads for his snow removal services.
Building a targeted email list, designing a campaign that included a sales letter, email, landing page and phone call in a focused effort to generate leads.
New leads directly from the campaign. Jay decided to hire us for a second campaign based on the success of the first.
“Ralph and Carol Lynn built a website that’s exactly what I wanted. It looks great and they’re available to help whenever I want to add new information.”
Clare was ready to release her first fiction novel and wanted a website that would create an immersive experience.
A new website that includes visuals, a movie-like book trailer in video format, a downloadable excerpt of the book plus news about upcoming promotions.
A website that provides a showcase for the book and a way for fans to stay up to date with appearances and giveaways.
Read Our Marketing Articles
Have you read the hoopla surrounding the Starbucks “Race Together” campaign? To read the stories, one might think this was the most evil blight to hit humanity.
Was it poorly planned? Was it badly executed? Did it completely miss its audience and prove that there is just another tone-deaf CEO trying to reach the cool kids?
Or are we perhaps too scared of the subject to give it credit, to dare see a bright light in the madness?
And why does this matter to your small business, anyway?
That’s what I tackle today – issues from race to raving lunatics, from social media to customer relationships. Here’s my perspective and why I think the alleged “failure” of the campaign wasn’t a failure at all. Agree or disagree, there is something for all of us to learn.
If marketing your business “these days”, especially in an Internet world, seems overwhelming or confusing… if you’re not sure where to start or if you’ve started but aren’t sure where to go… if you’ve spent money or time (or both) for little results…
It might be time to realign your thinking about marketing altogether. Here are a few things you may have been conditioned to believe about social marketing – some misconceptions and misperceptions that will do nothing but stand in the way of engaging in productive, lead-generating marketing.
Are you one of those people who starts sentences with the word “sorry?” As in, “Sorry, but I just think coffee is better than tea.” I’ve been noticing that more and more lately. Not just in every day colloquial conversation, but in the way that businesses of various sizes manage their marketing.
The word sorry should never be used to start any marketing message or else you run the risk of diminishing the authority of your brand. Here’s why.
Listen To Our Podcast
The title says it all. Today’s conversation starts with a question posted to a Facebook group by someone who said…. to paraphrase… “I’m taking over as internet manager for my company and I know nothing about websites, design, etc. Where do I start?”
Wow! Nothing like getting thrown into the deep end of the pool. So on this episode we throw out a lifeboat and talk about exactly that – where to start. And it’s not with a website. Or with pay per click. Or SEO.
Listen in – and check out the show notes – for some “where to start” goodness, whether you’re on your own or planning to hire help.
Say cheese! Today we talk to Paul Scharff, a photographer who specializes in taking photos that help businesses make money. Whether they’re product shots or pictures of you and your staff in action, Paul wants to showcase your business so you’ll win more customers. So ask yourself, do the photos on your website and in your other marketing materials pull people in, humanize your brand and make people want to do business with you? Listen for some great insights into what photography can do and some tips for doing it yourself when you need to.
This is a bit of a mashup episode because we really cover the gamut.
Here’s just some of what we tackle:
* The difference between being offensive and being off-message
* Whether it’s important to tie a direct line between your podcasts, blogs, social posts or other content and sales
* The value of understanding why you lost some business – and just as importantly, why you won some
And yes, more! Listen in because these are issues plenty of businesses struggle with. Plus we give you some fun marketing action items that we think you’ll not only get something out of but also enjoy.