We’ll Help You Get Your Marketing Done

Web, search and social marketing services to help small businesses cut past the noise and generate leads online.

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Web.Search.Social Blog

Whether you’re a DIYer, solopreneur or small business, our blog is full of tips, advice and marketing insights that can help and inspire you.

The Web.Search.Social Marketing Podcast

Listen to our podcast for in-depth marketing conversations. We throw out the blueprints, ditch the “secrets” and challenge the marketing status quo.

Web, Search and Social Marketing Services

Our services are designed to help you plan and execute your marketing with a focus on generating leads and seeing measurable results.

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We love seeing the smiles of our customers when they see their new site or the success of a marketing campaign. We look forward to helping you, too.

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  • Do you have a website that isn’t doing much for your business or that you think could be better?
  • Are you wondering how your website measures up to the competition and whether it’s working well for search engines and your visitors?
  • Do you have a feeling there are things you need to improve, but aren’t sure what or how?

We can help! We’ll analyze your site’s strengths and weaknesses and provide you with a comprehensive report and actionable items that you can use to improve your site and turn it into the lead and sales generating powerhouse that it should be.

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  • Have you built a website yourself, only to find out you can’t customize it or manage it the way you want?
  • Is your website not quite up to par, not generating leads and looking a bit 1992-ish?
  • Did your “web person” disappear, leaving you with no way to update or improve your site?

We can help! We’ll work with you to plan, build and launch your website and train you to manage the content so you never have to worry that your phone number has been out of date for six months.

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  • Do you occasionally have a nagging question about your marketing that doesn’t seem to be answered anywhere?
  • Do you need help getting started, implementing or finishing a project or making an idea happen?
  • Are you stuck on something and could use a professional to take a look, provide feedback and get you going in the right direction?

We can help! Our consulting services are flexible enough to accommodate your needs, whether you want an hour or a week of our time. Let us be your support team and save you the time and frustration of “figuring stuff out” the hard way.

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  • Do you want your site to be found in serch results when your prospects are looking for you?
  • Are you worried by a decline in traffic and wondering if there’s something going on that you can’t see?
  • Do you want to generate leads through search but are either worried about running afoul of the new Google changes or just not quite sure where to start?

We can help!

Our search marketing programs are designed to improve the likelihood that your site will be found by the right people. We improve your site’s visibility using aboveboard practices that won’t risk problems later for quick results now.

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  • Do you want to blog but can’t find the time?
  • Do you need customer-focused copy for your website but aren’t sure how to convey your message in the best possible way?
  • Do your social profiles and bios need some help?

We can help! Whether you need help with your website “About” page, are looking for someone to contribute a regular piece to your blog or need a full-on rewrite of all your marketing copy from brochures to social bios, we can help you craft content that speaks to your audience and meets your business goals.

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  • Need a fresh eye to look at your branding and bring it all together with a “big picture” vision?
  • Business cards looking a little dog-eared and in need of a more professional look?
  • Not sure what your visuals say about you and worried you could be sending the wrong message?

We can help! With over 15 years in the marketing business, we can help you with any aspect of your branding. We can work with you on design, planning, production, content creation and support so that you can get down to the business of running your business.

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Meet Your Team. We Deliver Results.

Carol Lynn Rivera

Carol Lynn Rivera

Founder, Writing & Marketing Strategy
Meet Carol Lynn

Ralph M. Rivera

Ralph M. Rivera

Founder, Programming & Development
Meet Ralph

Michael Campasano

Michael Campasano

Creative Direction, Photography & Design
Meet Michael

Teddie Mucha

Teddie Mucha

Web Development & Social Media Management
Meet Teddie

From Concept To Creation, We Help Our Clients Succeed

Matt AlestraWhen we set out to make solar social it seemed like an overwhelming task. Ralph and his team helped us plan for the short term so that we could get our app up and running and start making money, but he also kept his eye on the big picture so we could easily add features later. Now our clients with solar appliances from New Jersey to Hawaii can access their social data and share their savings on all their social networks.

Matt Alestra, Owner, Sorapro

Chris RooneyIt’s important to us that we convey the quality of our services to our customers, but our old website and business cards weren’t doing that as effectively as they could have been. Michael helped us bring our brand together so that our logo and colors reflect the vision we want to express. In a competitive service business, good design helps ensure that people understand the value we can provide beyond just a typical dentist. Dr. Chris Rooney, Rooney & Rooney

leanne-stewartCarol Lynn goes through your website with a fine tooth comb but instead of pointing out all your “gray hairs” she shows you ways to “restyle” your website. She’s up on all the latest trends, yet she only recommends what will work specifically for you. Take it from someone who wasted months waiting for a way to fix their website, save yourself the pain of lost business and hire Carol Lynn to evaluate your website now.

Leanne Stewart, Ideations

dino-doganI worked with Ralph and Carol Lynn on the rebranding of Triberr’s social media pages and our ongoing marketing. They designed our pages from Facebook to Twitter to Google Plus to LinkedIn so that we’d have a strong, consistent image across all our social networks. They also helped us refine our marketing messages and put together a long-term plan for building and improving Triberr. Their enthusiasm for Triberr and talent for marketing has been a real asset.

Dino Dogan, Founder, Triberr

Read Our Marketing Insights, Tips, How-Tos And The Occasional Rant

How To Be Effective At Social Marketing Without Content Curation

Modern marketing wisdom goes something like this:

If you want to be successful at social marketing then you need to share other people’s content 80% of the time and your own content 20% of the time.

I don’t know what the source of this dumb advice is but I would very much like to know who decided that this was the magic ratio and why it’s repeated as marketing gospel.

Here’s why content curation is not doing you any favors… and some practical, actionable ideas you can try instead.

Get On Board With Pinterest And Synergize The Impact To The Next Level With Alisa Meredith

Are you on board with Pinterest? If not, Alisa Meredith will inspire you. She talks about how it can work even for a non-visual business and how you can think differently about this underutilized tool.

We also talk about how to get started with online marketing, avoid internet marketing fatigue and stay in a jargon-free zone. If you think you don’t have the time, don’t have the money and don’t know how to get your marketing working online, Alisa has some great insights to share.

Improve Your Marketing By Tapping Into Your Failures

So many times businesses fail to gain momentum on their marketing because they want every campaign to be flawless. When a campaign takes an unintended left turn, a business becomes hesitant to try again.

While you should do everything you can within reason to avoid failures, missteps in marketing are inevitable.

I want to share three of our recent failures so that you can (hopefully) laugh along with us and perhaps learn from our mistakes so you don’t make your own. Or if you do make mistakes, you can learn to pick yourself up and keep going.

How You’re Being Tricked Into Wasting Your Marketing Dollars On Ineffective Programs

Have you seen the $4,000 toothbrush?

It’s real, I swear.

And it begs the question: what makes a toothbrush worth $4,000?

The answer is pretty simple, actually. It’s worth $4,000 because that’s what someone is willing to pay for it. But when it comes to business the idea of value still lies in the return that a product or service yields. That makes it more challenging to work in the B2B space, because it’s a lot harder to sell something that doesn’t promise a better outcome.

And yet, paradoxically, it’s also a lot easier to trick you, as a business, into spending your marketing budget on something completely worthless. Today I want to talk about one of the most common marketing tricks that will get YOU to part with your hard earned dollars, all in the interest of improving your own marketing. And why you should shut your wallet every time you encounter it.

This Podcast Is Worth One-Point-Seven Trillion Dollars But You Can Have It For Free

In today’s episode we revisit our conversation about SEO from last week because I call Ralph out on the fact that he said he had a “big objection” to the article we discussed… but never ‘fessed up to what that was. And that takes on a whole life of its own.

Listen in as we talk popups (good and bad), the reality of discount pricing and how to pronounce “Moleskine”. Plus we share our own email segmentation method so that you can try it for yourself.