I'm calling B.S. According to this AdAge article, Facebook is about to make it (yet again) a little bit harder for you to get your posts in front of anyone. Or should I say… harder to do it without paying for it? The reason this bothers me? Irritates me? Puts me on a rant? Is not that Facebook is pushing businesses and marketers to pay for the honor of being seen but the way in which they've gone about it. In other words, contrary to everything Facebook was supposed to be… you know, that "engaging" place, where we all got to "tell our stories" and have "meaningful conversations". Turns out that was corporate code for "get people entrenched before we yank the rug out and then force them to pay us to put it back." Here are a … Read More
I hope all of our U.S. friends had a wonderful and pie-filled Thanksgiving. It seems like at least a few of us had a relaxing weekend because the new blog posts were out in full force this week. This roundup is fun because I found a nice diversity of content, from posts to infographics to podcasts. There’s a great discussion about the pros and cons of using sponsored content on your site. There are some really neat ways to use the new Pinterest map pins, a warning about using photos that don’t belong to you and more! Read on, enjoy and learn.
A new year is almost upon us and based on many years in the business of marketing, I see a scenario playing out that I’ve seen year after year: businesses will fail to get on board with an integrated marketing plan and instead languish in inertia, moving forward by inches or not at all when they could be taking advantage of the web, search and social to make leaps and bounds. Here are some of the common and self-defeating excuses people make and how you can think about conquering them.
This is a “website 101″ or maybe “website fail 101″ article, full of ideas for wrecking your brand, confusing customers, losing credibility and just plain losing business! But don’t worry, I’ve got some fixes you can implement, too. So find out a bit about the “what not to dos” and then make sure you’re being faithful to your brand on your website.
The week before Thanksgiving, I received two emails within hours of each other, one from Bigstock, the other from Verizon Wireless. I made a purchase within one minute of opening the Bigstock email. The Verizon Wireless email just made me scratch my head. Find out why, and see what you can do to emulate the winner.
What are YOU thankful for this year? Although we like to be grateful all year long, this is as good a time as any to count some of those blessings. Here we share some thoughts from a variety of marketers and business owners about things that they’re particularly grateful for this year. Come read and be inspired, then share your own!
This isn’t a political post. Take it tongue-in-cheek and let’s get to the heart of the matter: politics can ruin your business, or make it seriously difficult to win over customers. Big brands see the repercussions every day. For small companies, wearing your politics on your sleeve can be even worse. Here’s why and what I think a better alternative would be.
With only a few days until Thanksgiving here in the U.S. I know a whole lot of people who are doing the mad-rush to cook/clean/prep and stay sane in between. So for this week’s roundup I found a few blogs that get right to the point. They’re (mostly) short and certainly skimmable and they each make some great points that may just change the way you do business – from some cool cloud apps to an interesting point about when you should follow up with a lead and ideas for making sure you don’t get lost in the generic wave of content on social media. Read, enjoy and have a great holiday!
What does it mean to be an entrepreneur? To own and manage a small business? It can mean different things to different people but one thing is certain. No successful business person ever looked at a task and said, “That’s not my job.” The truth is, we wear many hats. And sometimes our employees must, too. If you want a healthy business culture, here’s something to consider about the reality of your job descriptions.