You say you want a great website. Lots of followers on social media. To be number one in Google.
But what you really want is to get noticed so you can generate leads online.
Your web, search and social marketing isn’t about optimization, engagement or any of those big, fancy words you’ve heard. If you’re tired of big promises with little results, let us show you a different way.Listen to our podcast Read our marketing articles Learn about our services
Is your marketing costing you money or making you money?
Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them and building a bridge to make that happen. We offer services and free resources to meet different business needs. Start by choosing which of the business scenarios below sounds most like yours and then contact us to find out how we can work together.
“I’m a do-it-yourselfer and need good, free online resources so I can improve my marketing.”
If you don’t have a marketing budget and want to do it yourself, we’ve got free resources to help. You can read our marketing articles, listen to our podcast, and download the free Marketing Game Changer Kit.Get our free resources
“I’m doing some marketing on my own but I’m stuck and not getting the results I want. Help!”
Chris, West Virginia
If you’re already doing your own marketing but you’re not generating the leads you want, we can help. Whether it’s improving your website, email campaigns or social presence, we’ll work with you to get results.Learn about our services
“I need to stay focused on running my business and I want you to be my marketing team.”
John, New York
If you want to grow your business without the expense of hiring in-house marketing staff, we can be your marketing team. We’ll plan, manage and measure results so you can stay focused on running your business.Learn about our services
Are you working with the right marketing team?
When you hire a marketing company you want to be sure that you’re making a smart investment with a team you can trust to work in your best interests. We know it’s a big decision and that there’s a lot of conflicting information on the internet telling you what to do, what not to do and promising all sorts of fast, easy results that don’t deliver. That’s why we share our experience and insights on our blog and on the Web.Search.Social Marketing Podcast – so you can get to know us, what we think and how we work. See if our philosophy resonates with you and if you’re ready to talk about how we can get results for your business, get in touch so we can talk about what you need.
“Ralph and Carol Lynn made it easy for me to understand what we had to do to reach my goals. I like how they take time to plan with me and explain what to expect.”
Dr. Chris Rooney
Cosmetic & Family Dentist
Dr. Chris wanted a website that was easy to update and could be found when local people searched online for a dentist.
Rebranding to create a consistent visual identity, a WordPress site and a search and social marketing program to build exposure and connect with his audience.
A site that’s easily updated as hours and information changes and new connections with customers and prospects.
“I was impressed with how Ralph and Carol Lynn grew their own business so I asked them to do the same for me. I finally have marketing that’s working.”
Jay had worked with marketers before but didn’t see results. He wanted to generate leads for his snow removal services.
Building a targeted email list, designing a campaign that included a sales letter, email, landing page and phone call in a focused effort to generate leads.
New leads directly from the campaign. Jay decided to hire us for a second campaign based on the success of the first.
“Ralph and Carol Lynn built a website that’s exactly what I wanted. It looks great and they’re available to help whenever I want to add new information.”
Clare was ready to release her first fiction novel and wanted a website that would create an immersive experience.
A new website that includes visuals, a movie-like book trailer in video format, a downloadable excerpt of the book plus news about upcoming promotions.
A website that provides a showcase for the book and a way for fans to stay up to date with appearances and giveaways.
Read Our Marketing Articles
Building a customer-focused, lead-generating site is a lot of work. The “building” part of a website is the easy part. But knowing what to build? Not so much.
That’s why so many sites languish and turn into an expense instead of a business asset that makes you money. Today I share a short list of things that you can improve on your site – from the tiny fixes to the big-picture strategy – that will increase your chances of pulling people in, keeping them there and getting them to take action.
It’s The Great Google Paradox: the less your site seems “optimized” the better optimized it will be.
Google wants us to focus on content and not on search results. But that has led to a lot of confusion about what’s right, what’s wrong, when you’ll get in trouble and what you should really be doing to optimize your site to be found in search.
Today I tackle a few of the pitfalls of optimization and share some insight into a smarter way to approach SEO.
Wouldn’t it be better if your social marketing was both?
We rarely talk tools but today I want to share one with you that has some nifty features that I’ve used to make my own social marketing faster and easier.
It’s called MavSocial and it lets you buy, store, edit, schedule and share photos, audio and video from one account. If it sounds like Hootsuite or Buffer that’s because of the scheduling part. But wait until you find out about some of the other tricks up its sleeve.
If this sounds useful to you there is a free account you can sign up for, no credit card required. I’ve enjoyed this tool and I hope you do too.
Listen To Our Podcast
Thanksgiving Marketing Mashup: Social Plugins, SEO Mindset, The Value Of “Free” And Whole Lot Of Thankfulness
It’s Thanksgiving time here in the U.S. and that means we’re gearing up for a nice four-day-long food coma. We were planning on taking the week off but then there were too many things to talk about so here we are.
Today we tackle problems with social sharing plugins and “page not found” errors on Facebook, why it’s time to change your thinking about SEO, some thoughts on what “free” means plus a few thank yous to some wonderful people.
They say the best time to plant a tree is 20 years ago… and the best moment for change is now. But when it comes to marketing your business, the best time to start is… before you start!
If that sounds weird, don’t worry. We’ve got you covered in this episode of the Web.Search.Social Marketing Podcast because we talk with web marketing professional Sarah Peters about how to plan, prep and get ready-and-set so you can GO when it’s time to start.
Since our last couple of Monday episodes have been a little rant-ish, we put on our thinking caps today and came up with a list of things that you, Fred, can do to improve your marketing in 2015. There are some practical “do-now” ideas and a few conceptual big-picture ones.
If you want to get off center and see results from your marketing, this is for you.