You say you want a great website. Lots of followers on social media. To be number one in Google.

But what you really want is to get noticed so you can generate leads online.

Your web, search and social marketing isn’t about optimization, engagement or any of those big, fancy words you’ve heard. If you’re tired of big promises with little results, let us show you a different way.

Listen to our podcast Read our marketing articles Learn about our services

Is your marketing costing you money or making you money?

Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them and building a bridge to make that happen. We offer services and free resources to meet different business needs. Start by choosing which of the business scenarios below sounds most like yours and then contact us to find out how we can work together.

“I’m a do-it-yourselfer and need good, free online resources so I can improve my marketing.”
Anna, California
Writing Coach
Writing coach

If you don’t have a marketing budget and want to do it yourself, we’ve got free resources to help. You can read our marketing articles, listen to our podcast, and download the free Marketing Game Changer Kit.

Get our free resources

“I’m doing some marketing on my own but I’m stuck and not getting the results I want. Help!”
Chris, West Virginia
Attorney
Attorney

If you’re already doing your own marketing but you’re not generating the leads you want, we can help. Whether it’s improving your website, email campaigns or social presence, we’ll work with you to get results.

Learn about our services

“I need to stay focused on running my business and I want you to be my marketing team.”
John, New York
Retailer
Cynthia, New Jersey

If you want to grow your business without the expense of hiring in-house marketing staff, we can be your marketing team. We’ll plan, manage and measure results so you can stay focused on running your business.

Learn about our services

Are you working with the right marketing team?

When you hire a marketing company you want to be sure that you’re making a smart investment with a team you can trust to work in your best interests. We know it’s a big decision and that there’s a lot of conflicting information on the internet telling you what to do, what not to do and promising all sorts of fast, easy results that don’t deliver. That’s why we share our experience and insights on our blog and on the Web.Search.Social Marketing Podcast – so you can get to know us, what we think and how we work. See if our philosophy resonates with you and if you’re ready to talk about how we can get results for your business, get in touch so we can talk about what you need.

“Ralph and Carol Lynn made it easy for me to understand what we had to do to reach my goals. I like how they take time to plan with me and explain what to expect.”
Dr. Chris Rooney
Cosmetic & Family Dentist
Chris Rooney, New Jersey

The Goal

Dr. Chris wanted a website that was easy to update and could be found when local people searched online for a dentist.

The Solution

Rebranding to create a consistent visual identity, a WordPress site and a search and social marketing program to build exposure and connect with his audience.

The Result

A site that’s easily updated as hours and information changes and new connections with customers and prospects.

“I was impressed with how Ralph and Carol Lynn grew their own business so I asked them to do the same for me. I finally have marketing that’s working.”
Jay
Landscape Architect
Jay Eriv, New Jersey

The Goal

Jay had worked with marketers before but didn’t see results. He wanted to generate leads for his snow removal services.

The Solution

Building a targeted email list, designing a campaign that included a sales letter, email, landing page and phone call in a focused effort to generate leads.

The Result

New leads directly from the campaign. Jay decided to hire us for a second campaign based on the success of the first.

“Ralph and Carol Lynn built a website that’s exactly what I wanted. It looks great and they’re available to help whenever I want to add new information.”
Clare
Author
Clare Price, California

The Goal

Clare was ready to release her first fiction novel and wanted a website that would create an immersive experience.

The Solution

A new website that includes visuals, a movie-like book trailer in video format, a downloadable excerpt of the book plus news about upcoming promotions.

The Result

A website that provides a showcase for the book and a way for fans to stay up to date with appearances and giveaways.

Read Our Marketing Articles

The Confounding Practice Of Content Curation

Today I’m going to tell you why content curation as a social marketing strategy is silly, fruitless and something you should stop doing immediately. And if you just read that sentence and immediately thought, “But….” then this is for you.

Arguments… debunked.

Challenges… debunked.

“Buts”… debunked!

Join me in the land of lead generation and practical marketing tactics. Here’s why there’s no home for curation there.

It’s Time To Consider Your Business Super Fan Bubble

The super fan bubble is a collection of dedicated and loyal fans. Fans that will not only consume your content but take action on your behalf. They’ll buy your products, listen to your shows, share your tweets. The super fan bubble is great, but it can also be a plateau that slows growth.

The goal of any business endeavor is to continue to grow your audience or customers. So you need to cultivate relationships with the people in your super fan bubble while creating strategies to help you grow the bubble to include more super fans.

This is my perspective on getting out of your super fan bubble by collaborating with the competition.

Use This Visual Identity Guide To Make A Splash On Your Website And Social Media

Branding consistency is important. But businesses can get so caught up in their day to day operations that they fail to present a unified visual identity or worse, they don’t portray a strong message about the product or service they’re selling.

Today I want to talk to you about a small business that made this error. What business did that?

Mine.

Yup.

We did that. Or rather failed to do that.

I’d like to share our branding journey with you along with some strategies you can use to make your own visual identity the strongest it can be.

Listen To Our Podcast

Blogging, Content Creation And Marketing Mindset

If you listen to our podcast you may have heard us mention Triberr at least once! Seems like it’s about time that we talk with Dino Dogan, founder and CEO. But that’s not all. We’ve got our first in-studio visit by a SuperFred, also known as Dino’s prettier other half, Jillian Jackson.

Our topic is all blogging, all the time. We talk about why it matters, how to do it with a focus on closing business, the difference between creating, curating and stealing and a whole lot more. We also might be having too much fun but you’ll have to listen for yourself and let us know what you think.

If You Park Your Website In The Driveway Your Marketing Won’t Go Anywhere

Did you buy the BMW of websites then park it in the driveway? Do you sit there now, watching it go nowhere? Well we’re here to tell you that it’s time to change that! Today we share our thoughts with you on how you may need to change your mindset about your own web presence.

We talk about what a website means to your business, what you need to know to build your authority and why simply having a website doesn’t mean anything anymore.

Relationship Building With Authentic, Intelligent and Responsible Social Media

It’s a banner day on the Web.Search.Social Marketing Podcast! On this episode we talk with Ian Anderson Gray, a SuperFred with an official Web.Search.Social title, otherwise known as our Chief Executive Research Dude. And Ian doesn’t disappoint. He not only brings real research to bear on the conversation but he inspires us to be authentic (and successful!) on social media.

We take on some tough social media questions, like what you should and shouldn’t say online, whether you always need to be positive, how to be transparent, whether it’s ok to talk politics and when to use – and not use – automation.