The Biggest Marketing Mistake You Could Be Making (And What To Do About It)
I'm about to make your life easier and your marketing better by sharing one of the most overlooked, underrated yet most powerful allies you have as a web, search and social marketer: content. If you're not creating, using and promoting content as part of your marketing strategy, it's such a huge mistake that you should stop what you're doing and start counting those lost dollars now. Content marketing has the power to propel even the smallest business into the same space as some of the biggest … Read More
The Inconvenience Of Convenience: How To Defend Against Online Theft
In light of this week’s attack on Zappos’ customer database, it’s a good idea as a consumer to revisit your online security and as a business to revisit that of your customers. Instead of losing sleep over the possibility of stolen information, just know that one day, it may happen to you. The best thing you can do is be prepared and be smart. Here are a couple of security measures you can take right now.
5 Questions With Claude Blanc, President & Business Coach, CHB Associates: How To Thrive In A Difficult Economy
At one time, he led international corporations. Now, he’s a local business owner who coaches other local business owners. Claude Blanc offers a unique insight into what it takes to overcome challenges and thrive, even in a difficult economy.
5 Easy And Actionable Ways To Engage Fans On Your Facebook Business Page
You have a Facebook business page, and now every day, along with making sure the phone calls get made and the to-do items get crossed off the list, you’ve got to figure out what to put in that horrible empty status box. Fear not, faithful Facebooker! There are strategies you can use to engage even the most reticent fans. Here are five you can try for yourself.
Three ways to make your email marketing campaigns more effective
Many companies focus the bulk of their marketing resources on email campaigns, and why not? It’s still the most cost effective channel and still provides one of the highest, if not the highest, return on investment. But often times, organizations do not use the valuable information that their email campaigns yield in order to strengthen their email marketing.
Editor’s Picks
Why The Boy Scout Who Sold Me Caramel Corn Is A Marketing Prodigy
Last year, a Boy Scout named Donovan, who couldn’t have been more than 11 or 12, knocked on our door and said he was selling popcorn and other treats to raise money for the Boy Scouts and our troops. I expected to see a tattered catalogue, but my jaw dropped when he pulled out his iPad and started to go through his presentation.
10 things I hate about your website
I figured I’d share a mere ten of the things that drive me nuts about (quite possibly your) website, in no particular order, so you can see how your site measures up and either congratulate yourself on a job well done, or get to work fixing it. After all, I’m not just a web marketer – I’m a consumer and quite possibly your customer. Impress me. Or at the very least, don’t annoy me!
From Our Guest Authors
When websites attack
Has this happened to you? You go to a website and it refuses to give you what you want. It is trying so hard to steer your thought processes, that it won’t let you decide for yourself that you want to buy. I was looking for information the other day on a specific home electronic system when I was attacked, I was assaulted, I was swarmed.
Size Matters: Why more content is not always better
Ever surf to a website where the page seems to scroll down infinitely – you can’t find the information you’re looking for and you have no idea what to click? Then what happens? Most likely, you’ll leave the website for one that is easier on the eyes and brain.
Custom website design vs. templates: which should you choose for your business?
You’ve made the decision to move forward with creating a website. But now you have to decide how you want the website developed – with a custom design that will be completely unique and personalized to your needs and wants or with a prefabricated template that you choose to fill in with your content.
Why Pay A Professional to Help You Build Your Business Online?
Finding the right people to help manage your online business isn’t easy. In fact, it’s getting harder every day. To an uneducated consumer, a simple Google search for web design services can be overwhelming. In this post, we’ll discuss some of the things that consumers looking for these services need to be aware of.
