You say you want a great website. Lots of followers on social media. To be number one in Google.
But what you really want is to get noticed so you can generate leads online.
Your web, search and social marketing isn’t about optimization, engagement or any of those big, fancy words you’ve heard. If you’re tired of big promises with little results, let us show you a different way.Listen to our podcast Read our marketing articles Learn about our services
Is your marketing costing you money or making you money?
Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them and building a bridge to make that happen. We offer services and free resources to meet different business needs. Start by choosing which of the business scenarios below sounds most like yours and then contact us to find out how we can work together.
“I’m a do-it-yourselfer and need good, free online resources so I can improve my marketing.”
If you don’t have a marketing budget and want to do it yourself, we’ve got free resources to help. You can read our marketing articles, listen to our podcast, and download the free Marketing Game Changer Kit.Get our free resources
“I’m doing some marketing on my own but I’m stuck and not getting the results I want. Help!”
Chris, West Virginia
If you’re already doing your own marketing but you’re not generating the leads you want, we can help. Whether it’s improving your website, email campaigns or social presence, we’ll work with you to get results.Learn about our services
“I need to stay focused on running my business and I want you to be my marketing team.”
John, New York
If you want to grow your business without the expense of hiring in-house marketing staff, we can be your marketing team. We’ll plan, manage and measure results so you can stay focused on running your business.Learn about our services
Are you working with the right marketing team?
When you hire a marketing company you want to be sure that you’re making a smart investment with a team you can trust to work in your best interests. We know it’s a big decision and that there’s a lot of conflicting information on the internet telling you what to do, what not to do and promising all sorts of fast, easy results that don’t deliver. That’s why we share our experience and insights on our blog and on the Web.Search.Social Marketing Podcast – so you can get to know us, what we think and how we work. See if our philosophy resonates with you and if you’re ready to talk about how we can get results for your business, get in touch so we can talk about what you need.
“Ralph and Carol Lynn made it easy for me to understand what we had to do to reach my goals. I like how they take time to plan with me and explain what to expect.”
Dr. Chris Rooney
Cosmetic & Family Dentist
Dr. Chris wanted a website that was easy to update and could be found when local people searched online for a dentist.
Rebranding to create a consistent visual identity, a WordPress site and a search and social marketing program to build exposure and connect with his audience.
A site that’s easily updated as hours and information changes and new connections with customers and prospects.
“I was impressed with how Ralph and Carol Lynn grew their own business so I asked them to do the same for me. I finally have marketing that’s working.”
Jay had worked with marketers before but didn’t see results. He wanted to generate leads for his snow removal services.
Building a targeted email list, designing a campaign that included a sales letter, email, landing page and phone call in a focused effort to generate leads.
New leads directly from the campaign. Jay decided to hire us for a second campaign based on the success of the first.
“Ralph and Carol Lynn built a website that’s exactly what I wanted. It looks great and they’re available to help whenever I want to add new information.”
Clare was ready to release her first fiction novel and wanted a website that would create an immersive experience.
A new website that includes visuals, a movie-like book trailer in video format, a downloadable excerpt of the book plus news about upcoming promotions.
A website that provides a showcase for the book and a way for fans to stay up to date with appearances and giveaways.
Read Our Marketing Articles
Are you one of those people who starts sentences with the word “sorry?” As in, “Sorry, but I just think coffee is better than tea.” I’ve been noticing that more and more lately. Not just in every day colloquial conversation, but in the way that businesses of various sizes manage their marketing.
The word sorry should never be used to start any marketing message or else you run the risk of diminishing the authority of your brand. Here’s why.
When it comes to marketing there are a lot of ways to do it. And it’s wonderful to have so many opportunities but at the same time it can be so overwhelming that we end up with decision paralysis.
Marketing fundamentals may be the same: provide a good product or service that people need then get them to want it so they’ll buy it. But the mechanics of making that happen – the strategies and tactics that you’ll ultimately employ – will vary greatly.
Here are just a few things to consider about whether a marketing idea is good – for you.
Should I have a Facebook page? Is my audience on Twitter? Do I have time to invest in social marketing? Why am I doing this?
Those are all great questions but they’re not the questions I’m talking about today. The questions I’m talking about today are even tougher than that and have a lot more to do with your business approach and philosophy than with the mechanics of marketing. They may keep you up at night for a little while but if you can get to the bottom of them you’ll have more fun and do better business.
Listen To Our Podcast
Did you know that men are the fastest growing demographic on Pinterest? (Businesses, pay attention!)
Today we’re joined by Jeff Sieh, the manliest of Pinterest users, to talk about how to effectively use Pinterest to generate traffic to your website, plus some of the nifty things you may not have known you can do with pins. We talk rich pins, promoted pins, correct pin dimensions and orientation, how to capture interest, how to optimize for search, for mobile and more!
you’ve got a business then you’ve got a brand and a visual identity whether you’ve thought much about it or not. But what exactly is your brand? And what about that elusive “visual identity”? And why can’t you get a logo for $5?
Those are just a few of the things we discuss today as we talk to Dave Walker, a designer who works on everything from book covers to brochures and understands the true power and value of a good design.
It’s the last Monday of Freduary! Welcome our final Fred of the month, SuperFred Krithika Rangarajan, also known as “Kit Rodgers” (you’ll have to listen to find out why).
Join us as we talk about why email marketing isn’t dead, the changes over at Pinterest that have marketers up in arms and whether or not you “own” the content you produce.