You say you want a great website. Lots of followers on social media. To be number one in Google.

But what you really want is to get noticed so you can generate leads online.

Your web, search and social marketing isn’t about optimization, engagement or any of those big, fancy words you’ve heard. If you’re tired of big promises with little results, let us show you a different way.

Listen to our podcast Read our marketing articles Learn about our services

Is your marketing costing you money or making you money?

Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them and building a bridge to make that happen. We offer services and free resources to meet different business needs. Start by choosing which of the business scenarios below sounds most like yours and then contact us to find out how we can work together.

“I’m a do-it-yourselfer and need good, free online resources so I can improve my marketing.”
Anna, California
Writing Coach
Writing coach

If you don’t have a marketing budget and want to do it yourself, we’ve got free resources to help. You can read our marketing articles, listen to our podcast, and download the free Marketing Game Changer Kit.

Get our free resources

“I’m doing some marketing on my own but I’m stuck and not getting the results I want. Help!”
Chris, West Virginia

If you’re already doing your own marketing but you’re not generating the leads you want, we can help. Whether it’s improving your website, email campaigns or social presence, we’ll work with you to get results.

Learn about our services

“I need to stay focused on running my business and I want you to be my marketing team.”
John, New York
Cynthia, New Jersey

If you want to grow your business without the expense of hiring in-house marketing staff, we can be your marketing team. We’ll plan, manage and measure results so you can stay focused on running your business.

Learn about our services

Are you working with the right marketing team?

When you hire a marketing company you want to be sure that you’re making a smart investment with a team you can trust to work in your best interests. We know it’s a big decision and that there’s a lot of conflicting information on the internet telling you what to do, what not to do and promising all sorts of fast, easy results that don’t deliver. That’s why we share our experience and insights on our blog and on the Web.Search.Social Marketing Podcast – so you can get to know us, what we think and how we work. See if our philosophy resonates with you and if you’re ready to talk about how we can get results for your business, get in touch so we can talk about what you need.

“Ralph and Carol Lynn made it easy for me to understand what we had to do to reach my goals. I like how they take time to plan with me and explain what to expect.”
Dr. Chris Rooney
Cosmetic & Family Dentist
Chris Rooney, New Jersey

The Goal

Dr. Chris wanted a website that was easy to update and could be found when local people searched online for a dentist.

The Solution

Rebranding to create a consistent visual identity, a WordPress site and a search and social marketing program to build exposure and connect with his audience.

The Result

A site that’s easily updated as hours and information changes and new connections with customers and prospects.

“I was impressed with how Ralph and Carol Lynn grew their own business so I asked them to do the same for me. I finally have marketing that’s working.”
Landscape Architect
Jay Eriv, New Jersey

The Goal

Jay had worked with marketers before but didn’t see results. He wanted to generate leads for his snow removal services.

The Solution

Building a targeted email list, designing a campaign that included a sales letter, email, landing page and phone call in a focused effort to generate leads.

The Result

New leads directly from the campaign. Jay decided to hire us for a second campaign based on the success of the first.

“Ralph and Carol Lynn built a website that’s exactly what I wanted. It looks great and they’re available to help whenever I want to add new information.”
Clare Price, California

The Goal

Clare was ready to release her first fiction novel and wanted a website that would create an immersive experience.

The Solution

A new website that includes visuals, a movie-like book trailer in video format, a downloadable excerpt of the book plus news about upcoming promotions.

The Result

A website that provides a showcase for the book and a way for fans to stay up to date with appearances and giveaways.

Read Our Marketing Articles

Why The Starbucks “Race Together” Campaign Failed To Fail

Have you read the hoopla surrounding the Starbucks “Race Together” campaign? To read the stories, one might think this was the most evil blight to hit humanity.

Was it poorly planned? Was it badly executed? Did it completely miss its audience and prove that there is just another tone-deaf CEO trying to reach the cool kids?

Or are we perhaps too scared of the subject to give it credit, to dare see a bright light in the madness?

And why does this matter to your small business, anyway?

That’s what I tackle today – issues from race to raving lunatics, from social media to customer relationships. Here’s my perspective and why I think the alleged “failure” of the campaign wasn’t a failure at all. Agree or disagree, there is something for all of us to learn.

Don’t Believe The Hype! Social Marketing “Truths” That Aren’t

If marketing your business “these days”, especially in an Internet world, seems overwhelming or confusing… if you’re not sure where to start or if you’ve started but aren’t sure where to go… if you’ve spent money or time (or both) for little results…

It might be time to realign your thinking about marketing altogether. Here are a few things you may have been conditioned to believe about social marketing – some misconceptions and misperceptions that will do nothing but stand in the way of engaging in productive, lead-generating marketing.

Sorry, But You Need To Stop Apologizing For Your Marketing

Are you one of those people who starts sentences with the word “sorry?” As in, “Sorry, but I just think coffee is better than tea.” I’ve been noticing that more and more lately. Not just in every day colloquial conversation, but in the way that businesses of various sizes manage their marketing.

The word sorry should never be used to start any marketing message or else you run the risk of diminishing the authority of your brand. Here’s why.

Listen To Our Podcast

How To Market Without Marketing In A Parallel Universe. A Discussion About Content Creation And Marketing With Filmmaker Christopher Leone

Today we step into a parallel universe where we explore the world of filmmaking – which in the end is just another form of content creation. We talk with Christopher Leone, the writer, producer and director of the movie (no, the TV series) Parallels, now available on Netflix.

Yes, we talk about making movies (…or is it a TV series??) and have a whole lot of fun. But the lessons can apply to any creative project.

CRM Frustrations, Marketing Skepticism, Being Yourself And Strong Black Women

Grab a cup of coffee because we’re not fooling around today! We get serious about some sticky topics like thinking critically, “being yourself” online and issues of race in our current culture as we tackle Starbucks’ controversial “Race Together” campaign. Plus we talk about haters and why you should ignore them.

Yes, it’s all about business and marketing, and hopefully we’ll make you think a little harder about the bigger impact of what we say and do online.

Facebook Ads, Retina Graphics, Stock Photo Nightmares And The Unintended Effects Of Marketing

It’s the super special palindrome anniversary edition of the Web.Search.Social Marketing Podcast because we celebrate our 18th wedding anniversary as we record our 81st podcast episode.

Our conversation covers the gamut from better wifi technology to stock photography gone very, very wrong…
Facebook ads to whether or not you need to think about retina graphics…
The deception of the 5-minute WordPress install to pop tarts and tapas!