Marketing Game Changer Kit

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Web.Search.Social is a digital marketing blog and service line provided by Rahvalor Interactive. We can teach you what you need to know about web, search and social marketing, help you evolve your marketing strategy or be your marketing department while you focus on the business of running your business. Get in touch with us for a free 30-minute consultation.

  • Do you have a website that isn’t doing much for your business or that you think could be better?
  • Are you wondering how your website measures up to the competition and whether it’s working well for search engines and your visitors?
  • Do you have a feeling there are things you need to improve, but aren’t sure what or how?

We can help! We’ll analyze your site’s strengths and weaknesses and provide you with a comprehensive report and actionable items that you can use to improve your site and turn it into the lead and sales generating powerhouse that it should be.

Get started!
  • Are you wondering whether you’re conveying the right brand image online?
  • Do you want to build your audience and engagement but are feeling stuck?
  • Do you sometimes feel like everything is just a little disconnected?

We can help! We look at your brand, the details of your profile, your content and your tone, then put together a report of our findings so we can sit down with you via phone or Skype to discuss the ways you can improve your social marketing and social presence.

Get started!
  • Are you looking to build a web presence and attract more of the right kinds of customers?
  • Are you dabbling in social media but not sure what your goals are or how to reach them?
  • Does it seem like there are a lot of pieces, but you’re not sure how they all fit together?

We can help! We want to help you plan your marketing from a “big picture” perspective so you know what you’re doing, when you’re doing it and how to do it. We’ll help you refine your vision, focus your efforts and put your time and money where it counts – not waste it trying out every idea that comes your way.

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  • Have you built a website yourself, only to find out you can’t customize it or manage it the way you want?
  • Is your website not quite up to par, not generating leads and looking a bit 1992-ish?
  • Did your “web person” disappear, leaving you with no way to update or improve your site?

We can help! We’ll work with you to plan, build and launch your website and train you to manage the content so you never have to worry that your phone number has been out of date for six months.

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  • Do you want to blog but can’t find the time?
  • Do you need customer-focused copy for your website but aren’t sure how to convey your message in the best possible way?
  • Do your social profiles and bios need some help?

We can help! Whether you need help with your website “About” page, are looking for someone to contribute a regular piece to your blog or need a full-on rewrite of all your marketing copy from brochures to social bios, we can help you craft content that speaks to your audience and meets your business goals.

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  • Do you occasionally have a nagging question about your marketing that doesn’t seem to be answered anywhere?
  • Do you need help getting started, implementing or finishing a project or making an idea happen?
  • Are you stuck on something and could use a professional to take a look, provide feedback and get you going in the right direction?

We can help! Our consulting services are flexible enough to accommodate your needs, whether you want an hour or a week of our time. Let us be your support team and save you the time and frustration of “figuring stuff out” the hard way.

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  • Need a fresh eye to look at your branding and bring it all together with a “big picture” vision?
  • Business cards looking a little dog-eared and in need of a more professional look?
  • Not sure what your visuals say about you and worried you could be sending the wrong message?

We can help! With over 15 years in the marketing business, we can help you with any aspect of your branding. We can work with you on design, planning, production, content creation and support so that you can get down to the business of running your business.

Get Started!

Meet Your Team. We Deliver Results.

Carol Lynn Rivera

Carol Lynn Rivera

Founder, Writing & Marketing Strategy
Meet Carol Lynn

Ralph M. Rivera

Ralph M. Rivera

Founder, Programming & Development
Meet Ralph

Michael Campasano

Michael Campasano

Creative Direction, Photography & Design
Meet Michael

Teddie Mucha

Teddie Mucha

Web Development & Social Media Management
Meet Teddie

From Concept To Creation, We Help Our Clients Succeed

Matt AlestraWhen we set out to make solar social it seemed like an overwhelming task. Ralph and his team helped us plan for the short term so that we could get our app up and running and start making money, but he also kept his eye on the big picture so we could easily add features later. Now our clients with solar appliances from New Jersey to Hawaii can access their social data and share their savings on all their social networks.

—Matt Alestra, Owner, Sorapro

Chris RooneyIt’s important to us that we convey the quality of our services to our customers, but our old website and business cards weren’t doing that as effectively as they could have been. Michael helped us bring our brand together so that our logo and colors reflect the vision we want to express. In a competitive service business, good design helps ensure that people understand the value we can provide beyond just a typical dentist.

—Dr. Chris Rooney, Rooney & Rooney

leanne-stewartCarol Lynn goes through your website with a fine tooth comb but instead of pointing out all your “gray hairs” she shows you ways to “restyle” your website. She’s up on all the latest trends, yet she only recommends what will work specifically for you. She also makes sure that you have the tools you’ll need to keep things working behind the scenes. Take it from someone who wasted months waiting for a way to fix their website, save yourself the pain of lost business and hire Carol Lynn to evaluate your website now.

—Leanne Stewart, Ideations

dino-doganRalph and Carol Lynn took charge of our rebranding across all our social media pages. Our brand now projects consistency and a professional style. They also led the way in helping us refine our marketing message, and they put together a long-term plan for improving and expanding Triberr’s industry presence. Their knowledge, talent, and speed of execution has been a real asset. They continue to be the very tip of our marketing spear, and have elevated our presence beyond what we could expect in a million years.

—Dino Dogan, Founder, Triberr

Read Our Marketing Insights, Tips, How-Tos And The Occasional Rant

To Cut Or Not To Cut? When It’s OK To Cheap Out On Marketing And When It’s Not

You’ve heard it before: don’t cut your marketing even when budgets are tight.

But there is a practical reality to how much any business can spend.

Part of being a good marketing consultant is knowing when to advise clients to spend money and when to advise them to hold onto it. And while it’s never a good idea to cut marketing entirely, there are certainly more cost-effective ways you can do it.

Here are a couple of things you can cut and a few you shouldn’t if you want to get the most out of your marketing dollar.

4 Mistakes That May Result In Your Website Being Held Hostage: Part 2

Last week I started a discussion on how to prevent your website from being held hostage. If you missed that, you can read it here.

Today I’ve got two more scenarios that can really derail your web marketing, cost time, money, or worse, require a total do-over. These are things I’ve seen happen to real people, over and over.

I’ve got a pretty simple solution at the end. You might not want to hear it, but it’s the truth. Find out what these mistakes are and then make sure they don’t happen to you.

4 Mistakes That May Result In Your Website Being Held Hostage: Part 1

Over the past few months, my company been running a series of cost savings promotions to entice people to hire us.

The good news is that we’ve closed a bunch of new work. The bad news is that the work has come with some stress. Not for us, but for some of our new customers.

As it turns out, some of our new clients discovered that rebooting their marketing wasn’t so easy because their websites were being held hostage. In some cases, a fee was required to disengage from an old developer. In others an attorney had to be called in. In still others, there was nothing to be done and we had to start from scratch when our customers realized they would never be able to access their original websites again.

Here are the top four things that I’ve witnessed and how you can avoid them.

3 Unforgivable Mistakes That Mean You Should Fire Your Social Media Marketing Manager Right Now

This is part of the “Don’t Make The Same Mistake Twice” series, in which I discuss topics that have fouled up my small business (and some even not-so-small-business) clients before. But more importantly, they’re mistakes that I have seen people repeat.

Today I tackle the topic of social media marketing managers who can do some serious damage to your business if you don’t vet and hire them carefully.

With a new crop of “social media experts” cropping up every day, these are some mistakes that can really cost you. Use the tips here to hire well the first time. Or definitely the second.

Content Marketing Ideas Are Easy To Find If You Look In The Right Place

It stuns me each time a businessperson says that they don’t know what to write about. If you’re struggling with content creation, whether for your website, blog post, email or other marketing, ask yourself this question:

Will your potential customers be more likely to buy from you if they are well or poorly informed about your product or service?

If you said “well informed” then you’ve got all the content you’ll ever need. Here’s why – and how to write content that your prospects and customers want to read.

Costly Web Hosting Mistakes To Avoid The First Time. And Definitely The Second.

Today I’m starting a series dubbed “Don’t Make The Same Mistake Twice” about some of the mistakes that I see business owners make – smart, well-intentioned business owners – again and again.

They can be costly, both in terms of revenue and in terms of reputation. And sadly, not only do I see them made a lot but I see them made repeatedly.

Today I talk about web hosting mistakes that range from an expensive inconvenience to an unrecoverable disaster. I’ll tell you about just a few of the horrors I’ve witnessed and you can decide whether you’re willing to risk the same thing happening to you – or whether it’s time to take action to protect your web assets.