Our Latest Article: Hot Off The Keyboard
Listen To Your Mother: Advice For Making The Sale On Your Website
This series of tips and practical advice was born one evening some months ago during a phone call with my mother. As she complained about the umpteenth thing that had irritated her that day (the price of milk, the guy in line at the grocery store, the unsolicited sales call during lunch) she digressed into chatter about her attempt to buy a gift online. Said attempt didn't go very well, because it turns out websites can be very annoying things to someone who has never understood how "they" can … Read More
Editor’s Picks
Why The Boy Scout Who Sold Me Caramel Corn Is A Marketing Prodigy
Last year, a Boy Scout named Donovan, who couldn’t have been more than 11 or 12, knocked on our door and said he was selling popcorn and other treats to raise money for the Boy Scouts and our troops. I expected to see a tattered catalogue, but my jaw dropped when he pulled out his iPad and started to go through his presentation.
Is your website over the hill? How to know when it’s time for a makeover.
Your website may not be sprouting gray hair but it could very well be showing its age in other obvious and not-so-obvious ways. It’s common for businesses to immerse themselves in building a website then “finish” the project and move onto other things.
From Our Guest Authors
Online video: the new world of advertising
Remember the days when video was prohibitively expensive to produce? What? You haven’t heard? That’s right! Producing an effective and quality video is within the reach of even the smallest businesses with limited advertising budgets. Gone are the days when the benefits of video were for those elite few.
Custom website design vs. templates: which should you choose for your business?
You’ve made the decision to move forward with creating a website. But now you have to decide how you want the website developed – with a custom design that will be completely unique and personalized to your needs and wants or with a prefabricated template that you choose to fill in with your content.
When websites attack
Has this happened to you? You go to a website and it refuses to give you what you want. It is trying so hard to steer your thought processes, that it won’t let you decide for yourself that you want to buy. I was looking for information the other day on a specific home electronic system when I was attacked, I was assaulted, I was swarmed.
The 30 Second Pitch: How To Make The Most of Every Opportunity
The 30 second pitch is an essential marketing tool. Also known as “the elevator pitch,” the idea is to explain who you are and what you do in the short amount of time it takes to ride an elevator from the ground floor to the top floor. The way we do business today has evolved so while you may never actually use your 30 second pitch in the proverbial “elevator”, there are plenty of places where you will use it; both expected and unexpected places. Every person you meet is a potential client. Whether you’re at a tradeshow, getting a latte or at your daughter’s soccer game, a business opportunity can present itself anywhere. Be prepared with your 30 second pitch. Here are some tips for how to craft your pitch to make the most of a first impression.
